Category: AdTech: Campaign Execution
Company: The Trade Desk Inc.
The Trade Desk is a data integration and activation platform that enables B2C companies to optimize their advertising strategies. It offers capabilities for identity resolution and seamless data pipelines, allowing users to activate data across multiple channels effectively.
Composite Score: 39.7
Rank: #516
Founded: 2009
Target Market: B2C
Website: https://www.thetradedesk.com
The Trade Desk is a marketing technology platform from The Trade Desk Inc. in the AdTech: Campaign Execution category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
The Trade Desk receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
The Trade Desk currently has a composite score of 39.7 out of 100 (about 2.0 stars on a 5-point scale), placing it at rank #516. Scores are recalculated monthly based on the latest evidence.
The Trade Desk is owned and operated by The Trade Desk Inc. . Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to The Trade Desk are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.