TrueLoyal
Category: Loyalty & Retention
Company: TrueLoyal Inc.
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TrueLoyal is customer loyalty software for CPG, retail, DTC and B2B brands unifying rewards, referrals, receipt scanning, UGC, consumer data and brand communities
Target Market: B2C
Frequently asked questions
What is TrueLoyal?
TrueLoyal is an omnichannel customer loyalty platform for consumer brands that sell online and in retail, combining rewards, referrals, receipt scanning, UGC, churn prediction and first‑party consumer data into a single loyalty management system. The company positions the product to help brands launch and manage loyalty programs across ecommerce, retail, third‑party stores and distribution and reports being used by 300+ consumer brands.
Sources: https://www.trueloyal.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand_search&utm_id=23671966259&utm_content=200098779528&utm_term=trueloyal&utm_matchtype=e&hsa_acc=7730931589&hsa_cam=23671966259&hsa_grp=200098779528&hsa_ad=810150149643&hsa_src=g&hsa_tgt=kwd-2461685996154&hsa_kw=trueloyal&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=23671966259&gbraid=0AAAAADxkGmRxNZha3OqqfMnWPc3TjlV3H&gclid=CjwKCAjw88HWBhA3EiwAo2Zd6NXEQKmlYZ-2i5yi1K7zzmysmrXVhoPp46BzM0yKkI00IYMifkzDWxoCpFkQAvD_BwE, https://www.trueloyal.com/about-us
What are its key features?
TrueLoyal includes flexible rewards and tiered loyalty programs with personalized earning rules, gamified engagement (missions, challenges, milestones), receipt scanning to capture offline purchases, referral and advocacy tracking, review and UGC collection (Fan Club), AI‑powered churn prediction, and a unified consumer profile to connect purchases across ecommerce, retail and distribution. The platform emphasizes combining transactional loyalty, consumer data and advocacy so brands can measure retention outcomes against revenue.
Sources: https://www.trueloyal.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand_search&utm_id=23671966259&utm_content=200098779528&utm_term=trueloyal&utm_matchtype=e&hsa_acc=7730931589&hsa_cam=23671966259&hsa_grp=200098779528&hsa_ad=810150149643&hsa_src=g&hsa_tgt=kwd-2461685996154&hsa_kw=trueloyal&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=23671966259&gbraid=0AAAAADxkGmRxNZha3OqqfMnWPc3TjlV3H&gclid=CjwKCAjw88HWBhA3EiwAo2Zd6NXEQKmlYZ-2i5yi1K7zzmysmrXVhoPp46BzM0yKkI00IYMifkzDWxoCpFkQAvD_BwE, https://www.trueloyal.com/about-us
Who are its primary competitors?
Primary competitors listed for this category include Talon.One Loyalty Management, arrivia, Capillary Loyalty Program Software, Eagle Eye, Snipp, Marsello, Optimonk, and Yotpo. These competitors operate in loyalty, referral, and customer retention solutions for consumer brands and are presented as peers in the same loyalty software category.
Sources: https://www.trueloyal.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand_search&utm_id=23671966259&utm_content=200098779528&utm_term=trueloyal&utm_matchtype=e&hsa_acc=7730931589&hsa_cam=23671966259&hsa_grp=200098779528&hsa_ad=810150149643&hsa_src=g&hsa_tgt=kwd-2461685996154&hsa_kw=trueloyal&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=23671966259&gbraid=0AAAAADxkGmRxNZha3OqqfMnWPc3TjlV3H&gclid=CjwKCAjw88HWBhA3EiwAo2Zd6NXEQKmlYZ-2i5yi1K7zzmysmrXVhoPp46BzM0yKkI00IYMifkzDWxoCpFkQAvD_BwE, https://www.trueloyal.com/about-us
What industries and types of companies often use TrueLoyal?
TrueLoyal is aimed at consumer brands across CPG, retail, direct‑to‑consumer (DTC) and B2B brands that serve consumers through retail or distribution channels; it supports companies that sell both online and on shelf. The platform targets B2C use cases and is marketed for organizations of varying sizes that need to unify online and offline purchase data and build first‑party consumer profiles.
Sources: https://www.trueloyal.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand_search&utm_id=23671966259&utm_content=200098779528&utm_term=trueloyal&utm_matchtype=e&hsa_acc=7730931589&hsa_cam=23671966259&hsa_grp=200098779528&hsa_ad=810150149643&hsa_src=g&hsa_tgt=kwd-2461685996154&hsa_kw=trueloyal&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=23671966259&gbraid=0AAAAADxkGmRxNZha3OqqfMnWPc3TjlV3H&gclid=CjwKCAjw88HWBhA3EiwAo2Zd6NXEQKmlYZ-2i5yi1K7zzmysmrXVhoPp46BzM0yKkI00IYMifkzDWxoCpFkQAvD_BwE, https://www.trueloyal.com/about-us