AI Campaign Co-pilot (Jaice)
AI assistant automates campaign setup, creator selection, outreach copy, and optimization suggestions.
Sources: https://www.upfluence.com
Upfluence
Category: Creator Content and Marketplace
Company: Upfluence Inc.
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Upfluence is the influencer and affiliate marketing platform for ecommerce and DTC brands, powered by Jaice AI. Find, manage, and pay creators in one place.
Target Market: Both
Key Features
AI-generated feature reference from web research ยท Generated 2026-08-25; citations identify available source support and do not independently verify every claim.
Creator Discovery Engine
Search and filter 12+ million creators using audience demographics, content behavior, and brand affinity.
Sources: https://www.upfluence.com
Data-Rich Creator Profiles
Combine performance metrics, engagement quality, audience data, and brand affinity for precision matching.
Sources: https://www.upfluence.com
Marketplace with One-Click Applications
Enable creators to apply instantly to campaigns and support real-time approvals and rapid onboarding.
Sources: https://www.upfluence.com
Creator Relationship Management (CRM)
Manage influencer workflows, track hires, drafts, performance, and campaign tasks in a centralized dashboard.
Sources: https://www.upfluence.com
Integrated Payments & Compliance
Process worldwide creator payouts in multiple currencies with tax, compliance checks, PayPal and Upfluence Pay.
Sources: https://www.upfluence.com
Affiliate & Promo Code Management
Generate unique promo codes and track affiliate performance with native integrations to ecommerce platforms.
Sources: https://www.upfluence.com
Platform Integrations & Attribution
Connect to Shopify, WooCommerce, Magento, BigCommerce, Amazon and use Amazon Attribution for tracking.
Sources: https://www.upfluence.com
Website: https://www.upfluence.com
Frequently asked questions
What is Upfluence?
Upfluence is an influencer and affiliate marketing platform that helps ecommerce and DTC brands find, manage, and pay creators, and includes an AI assistant called Jaice to automate campaign tasks and creator outreach. The platform offers discovery of creators, campaign management, and integrated payment and affiliate workflows to run influencer programs at scale.
Sources: https://www.upfluence.com, https://en.wikipedia.org/wiki/Upfluence
What are its key features?
Key features include AI-powered influencer discovery and campaign matching (Jaice) for data-driven creator selection, an integrated marketplace and automated outreach to onboard creators quickly, end-to-end creator relationship and campaign management (CMS, approvals, content tracking), and built-in creator and affiliate payments with promo-code generation and ecommerce integrations. The platform also provides templates for contracts/outreach and supports Amazon Attribution and payment integrations for affiliate campaigns.
Sources: https://www.upfluence.com/features, https://www.upfluence.com
Who are its primary competitors?
Primary competitors in the influencer marketing and creator marketplace category include Influencity, Joinbrands, Billo, and MightyScout. These platforms compete on creator discovery, campaign management, and marketplace features for brands running influencer programs.
Sources: https://www.upfluence.com, https://en.wikipedia.org/wiki/Upfluence
What industries and types of companies often use Upfluence?
Upfluence is commonly used by ecommerce and direct-to-consumer (DTC) brands and agencies that run influencer and affiliate programs, particularly those selling through platforms like Shopify, WooCommerce, Magento, BigCommerce or Amazon. Both small and enterprise organizations use the platform for scaling campaigns, managing creator relationships, and handling payments and affiliate tracking.
Sources: https://www.upfluence.com, https://www.upfluence.com/features