Category: Creator Content and Marketplace
Company: Upfluence Inc.
Upfluence is the influencer and affiliate marketing platform for ecommerce and DTC brands, powered by Jaice AI. Find, manage, and pay creators in one place.
Target Market: Both
Website: https://www.upfluence.com
Upfluence is an influencer and affiliate marketing platform that helps ecommerce and DTC brands find, manage, and pay creators, and includes an AI assistant called Jaice to automate campaign tasks and creator outreach. The platform offers discovery of creators, campaign management, and integrated payment and affiliate workflows to run influencer programs at scale.
Sources: https://www.upfluence.com, https://en.wikipedia.org/wiki/Upfluence
Key features include AI-powered influencer discovery and campaign matching (Jaice) for data-driven creator selection, an integrated marketplace and automated outreach to onboard creators quickly, end-to-end creator relationship and campaign management (CMS, approvals, content tracking), and built-in creator and affiliate payments with promo-code generation and ecommerce integrations. The platform also provides templates for contracts/outreach and supports Amazon Attribution and payment integrations for affiliate campaigns.
Sources: https://www.upfluence.com/features, https://www.upfluence.com
Primary competitors in the influencer marketing and creator marketplace category include Influencity, Joinbrands, Billo, and MightyScout. These platforms compete on creator discovery, campaign management, and marketplace features for brands running influencer programs.
Sources: https://www.upfluence.com, https://en.wikipedia.org/wiki/Upfluence
Upfluence is commonly used by ecommerce and direct-to-consumer (DTC) brands and agencies that run influencer and affiliate programs, particularly those selling through platforms like Shopify, WooCommerce, Magento, BigCommerce or Amazon. Both small and enterprise organizations use the platform for scaling campaigns, managing creator relationships, and handling payments and affiliate tracking.
Sources: https://www.upfluence.com, https://www.upfluence.com/features