Category: Website Builder
Company: Wix Inc.
Wix is a website builder that enables small to medium-sized businesses to create professional websites without coding. It offers customizable templates, drag-and-drop functionality, and integrated marketing tools to enhance online presence.
Founded: 2006
Target Market: Both
Industries: Healthcare & Life Sciences, Retail & E-commerce, Professional Services, Media & Entertainment, Education, Travel & Hospitality, Fashion & Apparel, Food & Beverage
Website: https://www.wix.com
Wix is a website builder that enables small to medium-sized businesses to create professional websites without coding. It offers customizable templates, drag-and-drop functionality, and integrated marketing tools to enhance online presence.
Wix is best known for Offers over 2,000 customizable templates for diverse website designs, Integrates built-in AI tools for streamlined website creation and optimization and Provides a comprehensive all-in-one platform for hosting, billing, and website management. Its strongest capability coverage is in Built-in Web Hosting and Security, Content Management System (CMS), Integrated E-commerce and Visual Drag-and-Drop Editing & Design.
Wix primarily serves both B2B and B2C teams across Healthcare & Life Sciences, Retail & E-commerce, Professional Services and Media & Entertainment.
Wix is owned and operated by Wix Inc. and was founded in 2006. See the company profile for leadership, milestones, and acquisitions.
Wix is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Website Builder category alongside Wix, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.