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Wix
Category: Website Builder
Company: Wix Inc.
Learn more about our scoring methodology
Wix is a website builder that enables small to medium-sized businesses to create professional websites without coding. It offers customizable templates, drag-and-drop functionality, and integrated marketing tools to enhance online presence.
Founded: 2006
Target Market: Both
Industries: Healthcare & Life Sciences, Retail & E-commerce, Professional Services, Media & Entertainment, Education, Travel & Hospitality, Fashion & Apparel, Food & Beverage
Key Features
AI-generated feature reference from web research · Generated 2026-03-26; citations identify available source support and do not independently verify every claim.
2000+ Customizable Templates
Access a diverse library of fully customizable templates for various business needs.
Drag-and-Drop Editor
Utilize pixel-level precision to move, adjust, and layer any website element freely.
Integrated eCommerce Functionality
Sell products and manage orders, shipping, and payments all from one platform.
SEO and AI Visibility Tools
Optimize website for search engines and view performance on platforms like Google.
Automated Email Marketing
Leverage AI to create and manage automated email marketing campaigns effortlessly.
Mobile App Management
Manage website operations and updates conveniently through the Wix mobile app.
Enterprise-Grade Security
Ensure site security with industry-leading measures and multi-cloud hosting for reliability.
Website: https://www.wix.com
Frequently asked questions
What is Wix?
Wix is a website builder that enables small to medium-sized businesses to create professional websites without coding. It offers customizable templates, drag-and-drop functionality, and integrated marketing tools to enhance online presence.
What is Wix known for?
Wix is best known for Offers over 2,000 customizable templates for diverse website designs, Integrates built-in AI tools for streamlined website creation and optimization and Provides a comprehensive all-in-one platform for hosting, billing, and website management. Its strongest capability coverage is in Built-in Web Hosting and Security, Content Management System (CMS), Integrated E-commerce and Visual Drag-and-Drop Editing & Design.
Who is Wix for?
Wix primarily serves both B2B and B2C teams across Healthcare & Life Sciences, Retail & E-commerce, Professional Services and Media & Entertainment.
Who makes Wix?
Wix is owned and operated by Wix Inc. and was founded in 2006. See the company profile for leadership, milestones, and acquisitions.
How is Wix evaluated?
Wix is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
What are alternatives to Wix?
The alternatives page lists sibling platforms in the Website Builder category alongside Wix, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.