Category: AdTech: Programmatic
Company: Yahoo Inc.
Yahoo, the trusted guide for millions globally with iconic products for 30+ years—offers advertisers omnichannel solutions and powerful data to deliver results.
Composite Score: 31.6
Rank: #1084
Target Market: B2B
Website: https://www.advertising.yahooinc.com/dsp
Yahoo DSP is a marketing technology platform from Yahoo Inc. in the AdTech: Programmatic category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Yahoo DSP receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Yahoo DSP currently has a composite score of 31.6 out of 100 (about 1.6 stars on a 5-point scale), placing it at rank #1084. Scores are recalculated monthly based on the latest evidence.
Yahoo DSP is owned and operated by Yahoo Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Yahoo DSP are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.