Category: Loyalty & Retention
Company: Yotpo Inc.
UGC marketing platform with reviews, loyalty, referrals, and SMS marketing.
Composite Score: 33.5
Rank: #821
Founded: 2011
Target Market: B2C
Industries: Retail & E-commerce, Fashion & Apparel, Consumer Packaged Goods (CPG), Financial Services & Banking, Technology & Software, Food & Beverage, Media & Entertainment, Other
Website: https://yotpo.com
Yotpo is a marketing technology platform from Yotpo Inc. in the Loyalty & Retention category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Yotpo receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Yotpo currently has a composite score of 33.5 out of 100 (about 1.7 stars on a 5-point scale), placing it at rank #821. Scores are recalculated monthly based on the latest evidence.
Yotpo is owned and operated by Yotpo Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Yotpo are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.