Analytics & Reporting

Data analytics, attribution, and business intelligence platforms

Capabilities

• Alerting/anomaly detection
• Attribution and Incrementality
• Cohort, funnel, and retention analysis
• Marketing/source attribution options
• Data analysis and interpretation
• MMM/experimentation readouts
• BI connectors & semantic layer
• Data collection and integration
• Event/stream collection & schema tools
• Governed metrics (definitions, lineage)
• Privacy filtering & differential privacy options
• Predictive analytics