B2B Go-to-Market

Account-based marketing, intent data, and sales engagement

Capabilities

• Account/ICP modeling & fit scoring: Facilitates the identification and prioritization of high-value accounts by assessing fit against ideal customer profiles (ICPs), enhancing targeting for account-based marketing strategies.
• Intent data ingestion & activation: Facilitates the collection and analysis of intent data to identify high-value accounts, enabling targeted outreach and personalized engagement strategies within B2B Go-to-Market efforts.
• Buying-group mapping & routing: Facilitates identification and alignment of key stakeholders within target accounts, optimizing outreach and personalized engagement strategies in B2B sales.
• Sales engagement sequences (MKT-aligned): Facilitates targeted outreach through automated sequences tailored to marketing campaigns, enhancing alignment between sales and marketing efforts in B2B account engagement.
• Lead/account assignment & SLAs: Automates lead and account assignments based on predefined criteria and SLAs, ensuring timely follow-ups and maximizing engagement in B2B sales processes.
• Attribution at account level: Tracks engagement metrics at the account level, enabling teams to assess the effectiveness of targeted campaigns and optimize resource allocation in B2B Go-to-Market strategies.
• Partner ecosystems & marketplaces: Facilitates collaboration with third-party partners and integrations, enhancing account-based marketing efforts and streamlining sales engagement through shared resources and joint initiatives.
• CRM/CDP/DWH integrations: Seamlessly integrates with CRM, CDP, and DWH systems to unify account insights and streamline data-driven strategies for targeted B2B marketing and sales efforts.