Customer Data Platforms

Unified customer data collection, identity resolution, and activation platforms

Capabilities

• Audience builder (segmentation at scale): Empowers marketers to create highly targeted segments from unified customer data, enabling personalized campaigns and improved engagement across channels.
• Consent & preferences sync: Enables real-time synchronization of customer consent and preference data across all channels, ensuring compliance and personalized experiences in marketing campaigns.
• Real-time ingestion & activation: Facilitates immediate collection and integration of customer data from various sources, enabling timely activation for personalized marketing strategies across channels.
• Destination connectors (ad, email, web, mobile): Facilitates seamless integration of unified customer profiles with various channels like ads, email, web, and mobile, enabling precise targeting and personalized marketing efforts.
• Journey/event modeling (schema, governance): Facilitates the creation and management of customer journey schemas, ensuring accurate event tracking and data governance for personalized marketing strategies across channels.
• Measurement hooks (attribution/MMM exports): Facilitates seamless export of customer interaction data for multi-touch attribution and marketing mix modeling, enabling precise performance measurement and optimization.
• Privacy/PII controls & data residency: Provides robust controls for managing personally identifiable information (PII) and ensures data residency compliance, enabling businesses to securely collect, store, and activate customer data while adhering to privacy regulations.
• Real-time ingestion & activation (data collection): Facilitates immediate collection and integration of customer interactions across channels, enabling timely activation of personalized marketing campaigns and insights.
• Unified profiles (stitching, identity graph): Creates a comprehensive view of each customer by stitching data from various sources, enabling precise targeting and personalized marketing strategies across channels.