Digital Experience Platforms & CMS

Content management, personalization, and digital experience delivery

Capabilities

• A/B/n testing & on-page experiments: Facilitates testing of various content layouts, images, and personalization elements to enhance user engagement and optimize digital experiences across websites and applications.
• Component/design system governance: Ensures consistent application of design components and templates across digital experiences, enabling seamless personalization and user engagement in content delivery.
• Content services (search, taxonomy, metadata, localization)
• Workflows, roles, and approvals: Facilitates content creation and publishing by managing task assignments, user roles, and approval processes, ensuring streamlined collaboration and timely delivery of personalized digital experiences.
• Content modeling (extensible content types)
• Content services (search, taxonomy, localization)
• Content planning/editorial workflows: Facilitates collaboration among content teams by streamlining content ideation, scheduling, and approval processes, ensuring timely delivery of tailored digital experiences.
• Content & Experience Analytics (page, content, and audience metrics)
• A/B/n & experiments on page
• Edge delivery/preview and rollback: Facilitates rapid content updates and previews at the edge, allowing marketers to test changes in real-time and quickly revert if needed, ensuring seamless digital experiences.
• Multi-site/page management & headless APIs: Facilitates the management of multiple websites and webpages from a single interface, while headless APIs enable seamless content delivery across various channels and devices, enhancing user experience and personalization in real-time.
• Extensibility (apps/marketplace, webhooks): Supports integration of third-party apps and services through a marketplace and webhooks, enhancing content delivery and personalization in digital experiences.
• Personalization rules + ML hooks: Facilitates dynamic content delivery by applying personalization rules and machine learning hooks, enhancing user engagement through tailored experiences across websites and applications.