Software that collects and analyzes customer feedback to help businesses improve their products, services, and overall experience.
Browse Surveys and VOC platforms
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Surveys and Voice of the Customer (VoC) platforms collect, structure, and analyze customer feedback across channels—web, mobile, email, in-product, and sometimes contact center—to inform product, CX, and marketing decisions. For marketers, these tools translate qualitative and quantitative signals (CSAT, NPS, CES, open-text sentiment) into insights tied to journeys, segments, and campaigns, enabling rapid iteration of messaging and experiences. Core capabilities include survey authoring and distribution, response management, dashboards, text and sentiment analytics, and integrations with CRM, MAP, CDP, and analytics stacks to close the loop and measure impact.
Based on The Agile Brand Guide List composite scoring across innovation, organizational strength, customer signals, and vision, the top 4 Surveys and Voice of the Customer platforms in 2026 are: 1. SurveyMonkey; 2. Typeform; 3. GetFeedback; 4. Contentsquare VOC.
Key capabilities tracked for Surveys and Voice of the Customer platforms include: Multi-channel distribution (email, SMS, web, in-app), Panel management & respondent recruitment, Question logic & branching (skip, piping, randomization), Role-based access & enterprise governance, Survey design & templates (NPS, CSAT, custom), and Text/sentiment analysis & AI insights. The Agile Brand Guide List defines and scores these capabilities consistently across every vendor in the category.
Surveys and Voice of the Customer platforms are most commonly deployed in Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, and Technology & Software, based on the published industry focus of vendors in this category.
Each platform receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index, Organizational Strength, Customer Signals, and Vision Index. Scores are recalculated regularly from public evidence and are explained in detail on the methodology page.
Start by matching capabilities to your top use cases, then compare the leading vendors by composite score, customer signals, and industry fit. SurveyMonkey currently ranks first in the Surveys and Voice of the Customer category, but the right platform depends on your scale, region, and existing tech stack.