SAP CX (Emarsys)

Suite Type: CRM/Marketing Cloud-led

Company: SAP SE

Comprehensive CX suite combining Emarsys, Commerce Cloud, Customer Data, and Service.

Founded: 1972

Website: https://sap.com/cx

Frequently asked questions

What is SAP CX (Emarsys)?

Comprehensive CX suite combining Emarsys, Commerce Cloud, Customer Data, and Service.

Who makes SAP CX (Emarsys)?

SAP CX (Emarsys) is built and operated by SAP SE and was founded in 1972. See the company profile for leadership, milestones, and acquisitions.

How is SAP CX (Emarsys) evaluated?

SAP CX (Emarsys) is assessed across Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%), using documented evidence refreshed monthly. The methodology page describes the underlying rules.