SAP CX (Emarsys)

Suite Type: CRM/Marketing Cloud-led

Company: SAP SE

Comprehensive CX suite combining Emarsys, Commerce Cloud, Customer Data, and Service.

Composite Score: 66.0

Rank: #20

Founded: 1972

Website: https://sap.com/cx

Frequently asked questions

What is SAP CX (Emarsys)?

SAP CX (Emarsys) is an enterprise marketing technology suite from SAP SE. The Agile Brand Guide List evaluates its capability coverage, customer signals, and vision alignment versus other suites.

How is SAP CX (Emarsys) scored?

SAP CX (Emarsys) receives a composite score from 0 to 100, weighted across Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). The methodology page describes the underlying rules and evidence used.

What is SAP CX (Emarsys)'s current rating?

SAP CX (Emarsys) currently has a composite score of 66.0 out of 100 (about 3.3 stars on a 5-point scale), placing it at rank #20. Scores are refreshed monthly.

Who builds SAP CX (Emarsys)?

SAP CX (Emarsys) is built and operated by SAP SE. Visit the company profile for leadership, milestones, and acquisitions.