SAS Customer Intelligence 360

Name: SAS Customer Intelligence 360
Author: SAS Institute Inc.

Suite Type: Data/Activation-led

Company: SAS Institute Inc.

SAS Customer Intelligence 360: Powerful customer enagement platform for real-time, individualized customer interactions. Go beyond CDP & elevate engagement.

Key Features

Embedded Customer Data Platform (CDP): Hybrid architecture for real-time collection and activation of audience data.
Real-Time Personalization: Deliver tailored messages across digital channels based on live customer behavior.
Journey Creation Tools: Plan and orchestrate personalized customer journeys across multiple touchpoints.
AI-Driven Decisioning: Utilize AI for actionable, optimized marketing decisions and real-time recommendations.
Data Activation Capabilities: Quickly deploy relevant messages through owned and third-party applications.
Automated Campaign Optimization: Continuously optimize campaigns using built-in automation and analytics.
Out-of-the-Box Templates: Pre-built templates for common marketing scenarios like Next Best Actions.

Website: https://www.sas.com/en_us/solutions/customer-intelligence/marketing.html