Top 9 ASAPP Alternatives

Ranked alternatives to ASAPP in the AdTech: DMPs & Consumer Intelligence category, based on composite scoring.

1. Lotame — Stronger in Granular Audience Segmentation & Lookalike Modeling and Seamless Integration with Ad Tech Ecosystem, overall composite +2.6.
2. OnAudience — Stronger in Privacy-Safe Data Activation & Collaboration and Identity Resolution & Cross-Device Tracking, overall composite +1.2.
3. Permutive — Stronger in Privacy-Safe Data Activation & Collaboration, overall composite +1.0.
4. Nielsen Marketing Cloud — Stronger in Real-Time Analytics & Performance Optimization.
5. Extuitive — Stronger in Creative Optimization & Testing and Real-time analytics & dashboards, tighter overall composite (-2.0).
6. Keboola — tighter overall composite (-2.2).
7. Decentriq — Stronger in Identity resolution & enrichment hooks and Reverse ETL to activation endpoints, tighter overall composite (-5.6).
8. Adobe Audience Manager — tighter overall composite (-6.0).
9. Matillion — tighter overall composite (-13.0).