Top 10 Google Analytics 4 Alternatives

Ranked alternatives to Google Analytics 4 in the Analytics & Reporting category, based on composite scoring.

  1. Funnel — Stronger in Attribution and Incrementality and Data analysis and interpretation, overall composite +19.3.
  2. Amplitude — Stronger in Cohort, funnel, and retention analysis and Data collection and integration, overall composite +15.2.
  3. Optimizely Analytics — Stronger in Data analysis and interpretation and BI connectors & semantic layer, overall composite +13.4.
  4. Tableau — Stronger in Data analysis and interpretation and Data collection and integration, overall composite +11.6.
  5. Contentsquare Experience Analytics — Stronger in Data analysis and interpretation and Data collection and integration, overall composite +10.5.
  6. Glassbox — Stronger in Alerting/anomaly detection and Data analysis and interpretation, overall composite +10.0.
  7. Domo — Stronger in BI connectors & semantic layer and Data collection and integration, overall composite +6.8.
  8. Qlik Cloud Analytics — Stronger in Data collection and integration and Predictive analytics, overall composite +6.4.
  9. Supermetrics — Stronger in Data collection and integration and Alerting/anomaly detection, overall composite +6.3.
  10. TapClicks — Stronger in Data collection and integration and Data analysis and interpretation, overall composite +4.0.