Category: Analytics & Reporting
Company: Funnel.io Inc
Funnel is a data analytics and reporting platform that centralizes marketing data from various sources for in-depth analysis and business intelligence. It serves both B2B and B2C organizations, offering advanced attribution modeling and customizable reporting features.
Composite Score: 56.2
Rank: #12
Founded: 2014
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Professional Services, Consumer Packaged Goods (CPG), Travel & Hospitality, Healthcare & Life Sciences
Website: https://funnel.io
Funnel is a marketing technology platform from Funnel.io Inc in the Analytics & Reporting category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Funnel receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Funnel currently has a composite score of 56.2 out of 100 (about 2.8 stars on a 5-point scale), placing it at rank #12. Scores are recalculated monthly based on the latest evidence.
Funnel is owned and operated by Funnel.io Inc. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Funnel are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.