Category: Analytics & Reporting
Company: Funnel.io Inc
Funnel is a data analytics and reporting platform that centralizes marketing data from various sources for in-depth analysis and business intelligence. It serves both B2B and B2C organizations, offering advanced attribution modeling and customizable reporting features.
Founded: 2014
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Professional Services, Consumer Packaged Goods (CPG), Travel & Hospitality, Healthcare & Life Sciences
Sources: https://funnel.io
Website: https://funnel.io
Funnel is a marketing data platform that centralizes, cleans, and routes marketing and advertising data from 600+ sources to destinations like data warehouses and BI tools, enabling consistent reporting and analysis. It is positioned for both marketing and data teams to automate data collection, maintain governed marketing datasets, and support measurement workflows including attribution and incrementality testing.
Sources: https://funnel.io, https://funnel.io/product-overview
Key features include a large data integration library (600+ sources), automated/no-code data pipelines to deliver analysis-ready data to any destination, centralized data governance and a single source of truth for reporting, advanced measurement capabilities (MTA, MMM, incrementality), and AI integrations for insights and agentic workflows. The platform also supports custom client reporting, storage and export of ad creatives, and integration with AI tools and MCP-compatible systems.
Sources: https://funnel.io/product-overview, https://funnel.io
Primary competitors in the analytics and reporting space include Looker, Mode Analytics, and Piwik PRO, which offer overlapping capabilities around centralized analytics, reporting, and data governance. Other comparable tools in adjacent analytics and BI categories include Pyramid Analytics and Zoho Analytics.
Sources: https://funnel.io/about, https://funnel.io/product-overview
Funnel is used by B2C and B2B organizations across industries such as retail & e-commerce, financial services & banking, technology & software, media & entertainment, professional services, CPG, travel & hospitality, and healthcare & life sciences. The platform serves both small and large organizations, marketing teams, data teams, and agencies that need centralized marketing data, automated reporting, and advanced measurement.
Sources: https://funnel.io, https://funnel.io/about