Top 10 Pencil Alternatives

Ranked alternatives to Pencil in the AdTech: Campaign Execution category, based on composite scoring.

  1. NeuroServer — Stronger in Ad Servers & Management and Campaign Analytics & Reporting, overall composite +14.1.
  2. Fluency — Stronger in Budget Management & Control and programmatic, overall composite +14.1.
  3. Nexxen — Stronger in Ad Servers & Management and Ad Forecasting & Predictive Tools, overall composite +14.0.
  4. Mile — Stronger in programmatic and Real-time analytics & dashboards, overall composite +14.0.
  5. RMIQ — Stronger in retail media and Budget Management & Control, overall composite +12.8.
  6. The Trade Desk — Stronger in Ad Servers & Management and Campaign Analytics & Reporting, overall composite +11.0.
  7. Novi Connect — Stronger in Real-time analytics & dashboards and retail media, overall composite +10.3.
  8. Anura — Stronger in Real-time analytics & dashboards and programmatic, overall composite +10.3.
  9. AdMedia — Stronger in Targeting (rules + predictive) and programmatic, overall composite +8.6.
  10. BrandComms.ai — overall composite +4.0.