Top 10 Supermetrics Alternatives

Ranked alternatives to Supermetrics in the Analytics & Reporting category, based on composite scoring.

  1. Funnel — Stronger in Attribution and Incrementality and Event/stream collection & schema tools, overall composite +13.0.
  2. Amplitude — Stronger in Event/stream collection & schema tools and Cohort, funnel, and retention analysis, overall composite +8.9.
  3. Optimizely Analytics — Stronger in MMM/experimentation readouts and Predictive analytics, overall composite +7.2.
  4. Tableau — Stronger in Data analysis and interpretation and Predictive analytics, overall composite +5.4.
  5. Contentsquare Experience Analytics — Stronger in Privacy filtering & differential privacy options and Data analysis and interpretation, overall composite +4.2.
  6. Glassbox — Stronger in Privacy filtering & differential privacy options, overall composite +3.7.
  7. Domo — Stronger in Predictive analytics and BI connectors & semantic layer.
  8. Qlik Cloud Analytics — Stronger in Predictive analytics and Governed metrics (definitions, lineage).
  9. TapClicks — Stronger in Predictive analytics, tighter overall composite (-2.3).
  10. Looker — Stronger in BI connectors & semantic layer, tighter overall composite (-2.4).