Partner Relationship Management (PRM) – Category Description and Core Capabilities

Understand Partner Relationship Management (PRM): read the category description and explore its core capabilities and category-specific definitions.

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Category Synopsis

Partner Relationship Management (PRM) system is software that helps businesses recruit, onboard, manage, and optimize relationships with indirect sales channels, such as resellers, distributors, affiliates, and tech partners. It acts as a centralized portal for co-selling, training, and tracking performance

Core Capabilities