Actionable Inc.

Overview

Actionable operates as a B2B software company focused on predictive customer experience analytics. Its core offering is an AI-powered decision engine that predicts customer behaviour and explains the drivers behind key performance indicators [1]. The platform ingests raw tabular data—transactions, logs, and CRM records—across multiple enterprise sources, then automatically reconstructs the customer journey inside what the company calls a 'Common Customer Data Model' specific to each client's industry [2]. This model covers transactions, operations, CRM, and web analytics for sectors including retail, financial services, insurance, transport, energy, telecoms, and automotive [2]. A complementary autonomous AI agent, branded Actionable Intelligence, was launched in April 2025 and is positioned as an on-demand data analyst capable of answering business queries on structured enterprise data in natural language, with every answer auditable and linked to its underlying data [1][3].

History

Actionable was co-founded in April 2024 by Nans Thomas and Nicolas Rieul [4]. Rieul previously held management positions at Criteo, eventually leading its European operations, and served as chairman of Alliance Digitale, the French digital industry association, before co-founding the company [5]. Thomas had prior entrepreneurial experience and had previously served as chief product officer at Innovorder, and had developed and sold Wino, a platform for independent retailers [5]. Five months after launch, in September 2024, the company raised a €2 million pre-seed round led by Axeleo Capital, with participation from Source Ventures and more than 30 business angels [4]. In September 2026, Actionable raised an additional $10 million in a round led by Hi inov–Dentressangle, with Axeleo Capital increasing its existing stake, bringing total funding to approximately $12.3 million [5][6]. The company stated the funds would be used for hiring in product, engineering, and sales, and for expansion into the US market via reseller partners [5].

Market Position

Actionable situates itself in the customer intelligence and predictive CX market, which was valued at $22.35 billion in 2025 and is projected to grow to $84.22 billion by 2034 [5]. The company reports mapping the journeys of 117 million consumers for enterprise clients in retail, financial services, insurance, transport, and energy [2]. Publicly named clients include Carrefour, SNCF (French national railway), Engie, and Edenred [2]. Actionable and Engie were awarded the Gold Award in the 'AI for CX Back Office/Operations' category at the CX Awards 2026 [1]. An earlier CX Awards 2025 Gold Award in the 'AI for CX' category is also cited in company materials [1]. At the pre-seed stage in late 2024, the company listed seven beta customers, including Ouigo, Mirakl, Audiens, Strapi, United Heroes, Ticketac, and Vibe [7].

Competition

Actionable competes in a market segment currently dominated by established survey-and-feedback platforms. The largest players by transaction value are Qualtrics, which SAP sold to Silver Lake and CPP Investments for $12.5 billion in 2023, and Medallia, acquired by Thoma Bravo for $6.4 billion in 2021 [5]. Tracxn identifies Gong, DataRobot, and Kumo among Actionable's active competitors, and notes the company faces approximately 450 active competing companies in the space [8]. A key differentiator cited by independent trade press is Actionable's focus on operational and transactional data rather than survey-collected feedback: the platform assesses each customer's likelihood of quitting, complaining, or making repeat purchases through behavioral signals rather than survey responses [5]. Trade press has noted uncertainty about whether large enterprises will select a two-year-old French startup over established providers such as Qualtrics or Medallia for this capability [5].

Sources

1. Actionable: AI engine to predict and act on customer data — Actionable (official website), 2024
2. Paris-based Actionable raises €8.6 million to scale its predictive customer experience platform — Europe Says, 2026-09
3. Actionable, la startup de Nicolas Rieul, lance son agent conversationnel « Intelligence » — La Réclame, 2025-04-29
4. Paris-based Actionable nabs €2 million to enhance its customer satisfaction prediction AI — EU-Startups, 2024-09-10
5. Paris startup Actionable raises $10M to take its predictive customer experience engine to the US — Tech Funding News, 2026-09
6. Actionable Raises USD10M in Funding — FinSMEs, 2026-09
7. Nicolas Rieul fonde Actionable, la startup qui booste la satisfaction client grâce à l'IA — La Réclame, 2024-08-02
8. Actionable - 2026 Company Profile, Team, Funding & Competitors — Tracxn, 2026