Unified Customer Data Ingestion
Ingest and unify data from POS, CRM, surveys, web, app, and logs into one common model.
Sources: https://actionable.live/
Actionable
Category: Experience Management
Company: Actionable Inc.
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Actionable is a survey and experience management platform for B2C organizations of all sizes. It collects feedback via email, SMS, web and in-app, offers question logic and panel management, and provides real-time dashboards with action planning.
Target Market: B2C
Key Features
AI-generated feature reference from web research ยท Generated 2026-09-25; citations identify available source support and do not independently verify every claim.
Verticalized Common Data Model
Apply industry-specific schemas (Retail, Banking, Insurance, Travel) for consistent cross-source analysis.
Sources: https://actionable.live/
Automated Driver Generation
Automatically derive 282+ behavioral and operational drivers from raw fields without manual engineering.
Sources: https://actionable.live/
Causal Root-Cause Analysis
Identify exact drivers and inflection points behind KPI shifts with causal explanations for each metric.
Sources: https://actionable.live/
Real-Time Customer Scoring
Score 100% of customer base in real time for churn, purchase propensity, and satisfaction with high accuracy.
Sources: https://actionable.live/
Primary-Cause Attributed Predictions
Return not just prediction scores but the primary cause behind each customer's predicted behavior.
Sources: https://actionable.live/
Operational Signal Alerts
Detect momentary signal shifts and surface real-time alerts before they impact KPIs or customer experience.
Sources: https://actionable.live/
Direct Activation Integrations
Push experience-driven segments and actions into CRMs, call centers, and in-store systems for immediate activation.
Sources: https://actionable.live/
Auditable AI Analyst
Provide deterministic, auditable answers on tabular enterprise data with natural-language queries and linked evidence.
Sources: https://actionable.live/
Website: https://actionable.live/
Frequently asked questions
What is Actionable?
Actionable is a causal AI prediction platform for customer experience that ingests and unifies enterprise customer data to predict individual customer behaviour and explain drivers behind KPI movements. It provides real-time scoring of the full customer base, causal root-cause analysis, and auditable deterministic answers to support operational decisioning and activation across channels.
Sources: https://actionable.live/, https://en.wikipedia.org/wiki/Actionable
What are its key features?
Key features include a Common Model that unifies data from POS, CRM, surveys, web, app and logs with native connectors and verticalized industry models; causal root-cause analysis and inflection-point detection for KPIs; full-base customer prediction and primary-cause attribution with CRM activation; and an AI analyst offering natural-language queries, auditable answers, and ranked levers by business impact.
Sources: https://actionable.live/, https://en.wikipedia.org/wiki/Actionable
Who are its primary competitors?
Primary competitors in the experience management / customer experience prediction space include Qualtrics XM for Customer Experience, Medallia Customer Experience, Poppulo, Cyara, Clootrack, Kustomer, Lucidya, and Enterpret.
Sources: https://actionable.live/, https://en.wikipedia.org/wiki/Actionable
What industries and types of companies often use Actionable?
Actionable is used by organizations across retail, banking, insurance, and transportation to predict satisfaction and behavior at scale; the platform targets both B2C use cases and organizations of varying sizes, serving national banks, global retailers and transport providers to improve customer experience and operational decisioning.
Sources: https://actionable.live/, https://en.wikipedia.org/wiki/Actionable