Amperity is an agent-powered customer data cloud that builds trusted profiles, reveals what lifts revenue, and fuels real-time actions across every channel.
Founded: 2016
Headquarters: Seattle, Washington, United States
Revenue: 25m_100m
Employees: 201_1k
Website: https://www.amperity.com
Amperity, Inc. is a Seattle-based enterprise software company that develops an AI-powered Customer Data Platform (CDP) marketed as the Customer Data Cloud. Founded in 2016 by Derek Slager and Kabir Shahani, the company specializes in identity resolution, first-party data unification, and marketing activation for large consumer brands in retail, hospitality, travel, and related industries. It operates as a privately held SaaS company and reached unicorn status in 2021.
Amperity develops and sells an AI-powered Customer Data Platform that it brands as the Customer Data Cloud [1]. The platform is purpose-built for enterprise consumer brands and covers three primary functional areas: identity resolution (marketed as Stitch), customer profile management (Customer 360), and marketing activation and analytics (AmpIQ) [6]. Underlying all products is DataGrid, the company's proprietary multi-patented infrastructure layer [15]. The platform ingests raw customer data from online and offline sources without requiring rigid schema planning in advance, applies probabilistic machine learning models to resolve customer identities, and delivers enriched profiles to downstream marketing, analytics, and advertising tools [56]. Amperity operates as a SaaS company serving enterprise brands primarily in retail, hospitality, airlines, and related consumer sectors [8]. It also offers a Lakehouse CDP capability, Amperity Bridge, which enables zero-copy data sharing with cloud data warehouses such as Snowflake and Databricks [16].
Amperity was founded in January 2016 in Seattle, Washington, by Derek Slager and Kabir Shahani [45]. Both founders had previously co-founded Appature, a health marketing technology company that was acquired by IMS Health in 2013 [42]. The company drew on academic machine-learning research—specifically work from University of Washington professor Dan Suciu—to build its probabilistic identity-resolution approach [27]. Amperity raised a $9 million Series A in February 2016, led by Madrona Venture Group [6], followed by a $28 million Series B in October 2017 with Tiger Global Management participating [6]. A $50 million Series C closed in July 2019 [23]. In November 2019, Amperity made its first and to date only disclosed acquisition, purchasing New York-based customer analytics platform Custora; financial terms were not disclosed [22]. The Custora team and its New York office became Amperity's East Coast headquarters, and Custora's predictive analytics capabilities were rebranded as Amperity Insights [22]. In July 2021, the company closed a $100 million Series D led by HighSage Ventures, with participation from Tiger Global Management, Declaration Partners, Madrona Venture Group, and Madera Technology Partners, bringing total funding to $187 million and valuing the company at more than $1 billion [2]. Co-founder Kabir Shahani stepped down as CEO in early 2022 [42]; Barry Padgett succeeded him and later stepped down in May 2024. Tony Alika Owens was appointed CEO and board member in November 2024 [44]. Derek Slager continues to serve as co-founder and CTO [41].
Amperity competes in the Customer Data Platform category, which CB Insights includes among its Expert Collections for marketing technology and unicorn startups [15]. The company reached a $1 billion valuation in July 2021 [1]. GetLatka estimated Amperity's 2024 annual recurring revenue at approximately $45 million, though this figure is a third-party estimate based on public sources rather than a company-disclosed figure [9]. More than 400 brands globally have been cited as Amperity customers, including Alaska Airlines, DICK'S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour, and Wyndham Hotels & Resorts [32]. In 2024, IDC named Amperity a Leader in its MarketScape for worldwide AI-enabled Customer Data Platforms for B2C [48]. CB Insights Intelligence Analysts have referenced Amperity in research briefs, and the company appears in 10 CB Insights Expert Collections [15]. Amperity is particularly associated with enterprise retail, hospitality, and travel verticals, with G2 reviewers most commonly representing those industries [39].
Amperity operates in a competitive CDP market alongside vendors including Twilio Segment, Tealium, Treasure Data, mParticle, Adobe Real-Time CDP, Salesforce Data Cloud, Bloomreach, and Hightouch [39]. On G2, Twilio Segment is rated the most-compared alternative to Amperity, and both Treasure Data and Tealium are frequently cited competitors [33]. Pricing analysis by Improvado notes that Amperity annual contracts typically start around $200,000 and can exceed $500,000 for enterprise deployments, similar to Segment and mParticle, while composable CDP alternatives such as Hightouch and RudderStack generally have lower entry-level pricing [12]. In G2 head-to-head comparisons with Treasure Data, Amperity scores lower on ease of setup (6.9 vs. 8.4) and dynamic segmentation, while being noted for its identity resolution depth [38]. Analysis from CDP.com describes Amperity's batch-oriented processing and limited native campaign analytics as limitations relative to platforms that bundle messaging and activation in a single workflow, while acknowledging its Stitch identity resolution engine as a technically differentiated capability [16]. Owler also lists ActionIQ and Segment among its primary named competitors [20].