Category: Customer Data Platforms (CDP)
Company: Amperity Inc.
Amperity is a customer data platform that unifies customer data to create comprehensive profiles and enable real-time activation. It serves enterprise B2C companies, offering capabilities like audience segmentation at scale and consent management.
Founded: 2016
Headquarters: Seattle, Washington, United States
Target Market: B2C
Industries: Travel & Hospitality, Consumer Packaged Goods (CPG), Retail & E-commerce, Media & Entertainment, Financial Services & Banking, Technology & Software, Healthcare & Life Sciences, Other
Website: https://amperity.com
Amperity is a customer data platform that unifies customer data to create comprehensive profiles and enable real-time activation. It serves enterprise B2C companies, offering capabilities like audience segmentation at scale and consent management.
Amperity is best known for Recognized for its AI-driven customer data unification, enabling rapid and efficient profile activation., Distinguished by advanced audience segmentation capabilities, allowing enterprise clients to target at scale. and Notable for its robust consent management features, ensuring compliance while maximizing customer engagement.. Its strongest capability coverage is in Real-time ingestion & activation, Unified profiles (stitching, identity graph), Audience builder (segmentation at scale) and Destination connectors (ad, email, web, mobile).
Amperity primarily serves B2C brands across Travel & Hospitality, Consumer Packaged Goods (CPG), Retail & E-commerce and Media & Entertainment.
Amperity is owned and operated by Amperity Inc. and was founded in 2016 headquartered in Seattle, Washington, United States. See the company profile for leadership, milestones, and acquisitions.
Amperity is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Customer Data Platforms (CDP) category alongside Amperity, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.