Category: Customer Data Platforms (CDP)
Company: Amperity Inc.
Amperity is a customer data platform that unifies customer data to create comprehensive profiles and enable real-time activation. It serves enterprise B2C companies, offering capabilities like audience segmentation at scale and consent management.
Founded: 2016
Headquarters: Seattle, Washington, United States
Target Market: B2C
Industries: Travel & Hospitality, Consumer Packaged Goods (CPG), Retail & E-commerce, Media & Entertainment, Financial Services & Banking, Technology & Software, Healthcare & Life Sciences, Other
Website: https://amperity.com
Amperity is a customer data platform (CDP) that unifies disparate customer data to build persistent, enterprise-scale customer profiles and enable downstream activation and analytics in real time. It is positioned for B2C enterprise organizations and supports identity resolution, profile stitching, and data operations to make customer data usable for marketing and analytics workflows.
Sources: https://amperity.com, https://agilebrandguide.com/wiki/customer-data/amperity/
Key features include identity resolution to connect customer identifiers, Customer 360 profile construction, real-time data activation and audience segmentation at scale, flexible data integration with pre-built pipelines and data self-service tools, consent and privacy management, and capabilities for generative AI insights and secure compliance. These features support enterprise data operations, segmentation, activation, and governance workflows.
Sources: https://amperity.com, https://agilebrandguide.com/wiki/customer-data/amperity/
Primary competitors listed for the same CDP category include Twilio Segment, Adobe Real-Time CDP, SAS Customer Data Platform, Redpoint Global CDP, Zeta Global CDP, Treasure AI Customer Data Platform, NGData Intelligent Engagement Platform, and Cordial Customer Data Platform. These platforms compete with Amperity on identity resolution, profile management, segmentation, and activation capabilities for enterprise B2C customers.
Sources: https://amperity.com, https://agilebrandguide.com/wiki/customer-data/amperity/
Amperity is used by enterprise B2C organizations across industries such as travel & hospitality, retail & e-commerce, consumer packaged goods (CPG), media & entertainment, financial services & banking, technology & software, and healthcare & life sciences. Typical users are large enterprises needing consolidated customer 360 profiles, scalable audience segmentation, real-time activation, and compliance capabilities.
Sources: https://amperity.com, https://agilebrandguide.com/wiki/customer-data/amperity/