Identity Resolution
Utilize AI to uncover connections in PII data, creating a unified customer identity keychain.
Amperity
Category: Customer Data Platforms (CDP)
Company: Amperity Inc.
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Amperity is a customer data platform that unifies customer data to create comprehensive profiles and enable real-time activation. It serves enterprise B2C companies, offering capabilities like audience segmentation at scale and consent management.
Founded: 2016
Headquarters: Seattle, Washington, United States
Target Market: B2C
Industries: Travel & Hospitality, Consumer Packaged Goods (CPG), Retail & E-commerce, Media & Entertainment, Financial Services & Banking, Technology & Software, Healthcare & Life Sciences, Other
Key Features
AI-generated feature reference from web research · Generated 2025-11-20; citations identify available source support and do not independently verify every claim.
Customer 360 Profiles
Generate comprehensive customer profiles by integrating multiple data sources with data validation workflows.
Data Self-Service Tools
Empower users to explore data, compare audiences, and build campaigns through a user-friendly interface.
Pre-Built Data Pipelines
Access over 200 pre-built pipelines for efficient data transfer and workflow automation.
Flexible Data Integration
Seamlessly connect to existing data architectures or utilize out-of-the-box models for customization.
Real-Time Data Activation
Enable instant activation of customer insights across multiple channels to drive engagement.
Generative AI Insights
Leverage AI to quickly generate insights and facilitate data exploration for business users.
Secure Data Compliance
Adhere to security standards including SOC 2, GDPR, and HIPAA to ensure data integrity and privacy.
Website: https://amperity.com
Amperity Inc. Product Demo Video
- Watch Amperity video 1 on YouTube
Source: Platform Amperity
Videos are provided for reference by the listed profile sources and hosted on YouTube. See more on One Amazing Thing with Greg Kihlström.
Frequently asked questions
What is Amperity?
Amperity is a customer data platform (CDP) that unifies disparate customer data to build persistent, enterprise-scale customer profiles and enable downstream activation and analytics in real time. It is positioned for B2C enterprise organizations and supports identity resolution, profile stitching, and data operations to make customer data usable for marketing and analytics workflows.
Sources: https://amperity.com, https://agilebrandguide.com/wiki/customer-data/amperity/
What are its key features?
Key features include identity resolution to connect customer identifiers, Customer 360 profile construction, real-time data activation and audience segmentation at scale, flexible data integration with pre-built pipelines and data self-service tools, consent and privacy management, and capabilities for generative AI insights and secure compliance. These features support enterprise data operations, segmentation, activation, and governance workflows.
Sources: https://amperity.com, https://agilebrandguide.com/wiki/customer-data/amperity/
Who are its primary competitors?
Primary competitors listed for the same CDP category include Twilio Segment, Adobe Real-Time CDP, SAS Customer Data Platform, Redpoint Global CDP, Zeta Global CDP, Treasure AI Customer Data Platform, NGData Intelligent Engagement Platform, and Cordial Customer Data Platform. These platforms compete with Amperity on identity resolution, profile management, segmentation, and activation capabilities for enterprise B2C customers.
Sources: https://amperity.com, https://agilebrandguide.com/wiki/customer-data/amperity/
What industries and types of companies often use Amperity?
Amperity is used by enterprise B2C organizations across industries such as travel & hospitality, retail & e-commerce, consumer packaged goods (CPG), media & entertainment, financial services & banking, technology & software, and healthcare & life sciences. Typical users are large enterprises needing consolidated customer 360 profiles, scalable audience segmentation, real-time activation, and compliance capabilities.
Sources: https://amperity.com, https://agilebrandguide.com/wiki/customer-data/amperity/