Amplitude Inc, founded in 2012 and based in San Francisco, specializes in product analytics and user behavior tracking. Their key offering, the Amplitude Analytics Suite, helps businesses understand customer engagement and optimize product experiences.
Founded: 2012
Headquarters: San Francisco, California, United States
Revenue: 100m_1b
Employees: 201_1k
Website: https://www.amplitude.com
Amplitude, Inc. (Nasdaq: AMPL) is a publicly traded American software company that develops a digital analytics platform for product, marketing, and data teams. Founded in 2014 and headquartered in San Francisco, California, the company operates primarily in the product analytics, feature experimentation, and digital optimization categories. Its platform helps organizations analyze customer behavior within digital products to inform decisions about feature development, retention, and growth.
Amplitude provides an AI-powered digital analytics platform that helps companies analyze customer behavior within digital products, spanning web and mobile applications. [1] Its product suite includes Amplitude Analytics for event-based behavioral analysis, Amplitude Experiment for A/B testing and feature management, Amplitude Session Replay for qualitative session observation, Amplitude CDP for data collection and audience activation, and Amplitude Guides and Surveys for in-app user engagement. [6][7] The platform is delivered as a SaaS subscription service and targets product managers, marketers, data analysts, and engineering teams seeking self-service visibility into user behavior. [4][5] In 2023 the company launched Amplitude CDP, positioning itself as an insights-driven customer data platform alongside its core analytics offering. [8]
Co-founders Spenser Skates and Curtis Liu originally created a company called Sonalight in 2012, building an Android app for voice-driven text messaging. [1] While developing that product, they created analytics software to understand user behavior; that tool drew interest from other companies and led them to pivot and launch Amplitude in 2014. [1] Jeffrey Wang joined as a third co-founder. [2] The team was accepted into Y Combinator's Winter 2012 batch. [3] Amplitude raised $15 million in a Series B led by Battery Ventures in 2016 and $80 million in a Series D led by Sequoia Capital in 2018. [3] In June 2021 the company received $150 million in a Series F led by Sequoia Capital at a $4 billion valuation. [4] In March 2020 Amplitude made its first acquisition, acquiring predictive analytics startup ClearBrain; in May 2021 it acquired data pipeline company Iteratively. [5][6] Amplitude went public via a direct listing on Nasdaq under the ticker symbol AMPL on September 28, 2021, with its first-day valuation reaching approximately $7.1 billion. [7] In October 2024 the company acquired Command AI, a San Francisco-based in-app user engagement startup, for approximately $45 million. [8]
Amplitude operates in the product analytics and digital analytics categories. In The Forrester Wave™: Digital Analytics Solutions, Q3 2025, Forrester named Amplitude a Leader and Customer Favorite, awarding it the highest "Current Offering" category score and the highest possible scores in 21 criteria. [1] Separately, in The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024, Forrester named Amplitude the sole Leader in the evaluation, with 5/5 scores across 11 criteria including advanced experimentation, audience segmentation, and data security. [2] On G2, Amplitude has accumulated approximately 3,807 verified reviews and an overall rating of 4.5 stars, and ranked number one in 17 G2 categories in the Summer 2024 report, including the top spot in Product Analytics for the 16th consecutive quarter at that time. [3] Notable customers include Atlassian, NBCUniversal, Under Armour, Square, Burger King, and Jersey Mike's. [4] As of the trailing twelve months ending March 31, 2026, Amplitude reported revenue of approximately $357 million. [5]
Amplitude competes most directly with Mixpanel in the product analytics segment. Mixpanel is characterized by reviewers and trade press as oriented toward speed and ease of use for smaller teams, while Amplitude is described as a broader platform suited to mid-market and enterprise teams requiring advanced cohort analysis, predictive insights, native A/B experimentation, and CDP capabilities. [1] Pendo competes with Amplitude in in-app guidance and product adoption analytics, though third-party reviewers note Pendo's analytics depth is more limited compared to dedicated product analytics platforms. [2] Heap (acquired by Contentsquare in 2023) is a recognized alternative, differentiated by its event autocapture approach which requires less manual instrumentation than Amplitude's schema-based model. [3] PostHog competes for engineering-led teams seeking open-source or self-hosted deployments. [4] Google Analytics 4 and Adobe Analytics represent adjacent competition for marketing-focused web analytics use cases, but are not purpose-built for product behavioral analysis. [5] Statsig, FullStory, and Glassbox occupy adjacent positions in experimentation and session-replay subcategories respectively. [6]