Category: Analytics & Reporting
Company: Amplitude Inc
Amplitude is an analytics platform that helps B2C companies analyze user behavior through event collection and schema tools. It enables cohort, funnel, and retention analysis, along with marketing attribution options, serving organizations of all sizes across various regions.
Founded: 2012
Headquarters: San Francisco, California, United States
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Gaming, Consumer Packaged Goods (CPG), Professional Services
Website: https://amplitude.com
Amplitude is an analytics platform that helps B2C companies analyze user behavior through event collection and schema tools. It enables cohort, funnel, and retention analysis, along with marketing attribution options, serving organizations of all sizes across various regions.
Amplitude is best known for Renowned for its advanced cohort analysis capabilities that help businesses understand user retention patterns., Offers powerful funnel analysis tools that enable precise tracking of user journeys and conversion rates. and Distinctive for its marketing attribution features, allowing companies to measure the impact of various marketing channels effectively.. Its strongest capability coverage is in Cohort, funnel, and retention analysis, Data collection and integration and Event/stream collection & schema tools.
Amplitude primarily serves B2C brands across Retail & E-commerce, Financial Services & Banking, Technology & Software and Media & Entertainment.
Amplitude is owned and operated by Amplitude Inc and was founded in 2012 headquartered in San Francisco, California, United States. See the company profile for leadership, milestones, and acquisitions.
Amplitude is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Analytics & Reporting category alongside Amplitude, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.