Category: Analytics & Reporting
Company: Amplitude Inc
Amplitude is an analytics platform that helps B2C companies analyze user behavior through event collection and schema tools. It enables cohort, funnel, and retention analysis, along with marketing attribution options, serving organizations of all sizes across various regions.
Founded: 2012
Headquarters: San Francisco, California, United States
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Gaming, Consumer Packaged Goods (CPG), Professional Services
Sources: https://amplitude.com
Website: https://amplitude.com
Amplitude is a product and behavioral analytics platform that collects event-level data to help teams understand user behavior, run experiments, and inform product decisions. It positions itself as an AI-enabled analytics platform offering quantitative and qualitative tools—such as session replay, experimentation, and feedback—to help teams analyze funnels, cohorts, and retention across customer journeys.
Sources: https://amplitude.com, https://amplitude.com/ai-analytics-platform
Amplitude provides event collection and schema tools, cohort analysis, funnel and retention tracking, A/B testing and feature experimentation, session replay, in-app guides and surveys, and APIs for integrations. The platform also emphasizes data governance and AI-driven insights to link analytics, sessions, experiments, and feedback for actionable recommendations.
Sources: https://amplitude.com, https://amplitude.com/ai-analytics-platform
Primary competitors in the analytics and product intelligence space include Freshpaint, Pendo, Northbeam, Piwik PRO, Mode Analytics, Pyramid Analytics, Looker, and Zoho Analytics.
Sources: https://amplitude.com, https://amplitude.com/solutions
Amplitude is commonly used by B2C product teams across industries such as retail and e-commerce, financial services and banking, technology and software, media and entertainment, travel and hospitality, gaming, CPG, and professional services. The platform targets organizations of various sizes but is often adopted by enterprise teams focused on product analytics, user acquisition, retention, and monetization use cases.
Sources: https://amplitude.com/solutions, https://amplitude.com/solutions/retention