Category: Analytics & Reporting
Company: Amplitude Inc
Amplitude is an analytics platform that helps B2C companies analyze user behavior through event collection and schema tools. It enables cohort, funnel, and retention analysis, along with marketing attribution options, serving organizations of all sizes across various regions.
Composite Score: 51.1
Rank: #41
Founded: 2012
Headquarters: San Francisco, California, United States
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Gaming, Consumer Packaged Goods (CPG), Professional Services
Website: https://amplitude.com
Amplitude is a marketing technology platform from Amplitude Inc in the Analytics & Reporting category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Amplitude receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Amplitude currently has a composite score of 51.1 out of 100 (about 2.6 stars on a 5-point scale), placing it at rank #41. Scores are recalculated monthly based on the latest evidence.
Amplitude is owned and operated by Amplitude Inc. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Amplitude are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.