Event-Based Product Analytics
Collect and analyze user events to measure funnels, retention, cohorts, and behavioral metrics.
Sources: https://amplitude.com
Amplitude
Category: Analytics & Reporting
Company: Amplitude Inc
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Amplitude is an analytics platform that helps B2C companies analyze user behavior through event collection and schema tools. It enables cohort, funnel, and retention analysis, along with marketing attribution options, serving organizations of all sizes across various regions.
Founded: 2012
Headquarters: San Francisco, California, United States
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Gaming, Consumer Packaged Goods (CPG), Professional Services
Key Features
AI-generated feature reference from web research · Generated 2026-07-31; citations identify available source support and do not independently verify every claim.
Session Replay Visualization
Replay individual user sessions to observe behavior behind metrics and diagnose UX issues.
Sources: https://amplitude.com
Cohort and Funnel Builder
Create dynamic cohorts and multi-step funnels to track conversion paths and drop-off points.
Sources: https://amplitude.com
Experimentation and A/B Testing
Run feature flags and controlled experiments to validate product changes and personalize experiences.
Sources: https://amplitude.com
AI-Powered Insights and Agents
Use AI agents to surface root causes, recommend actions, and generate analysis across datasets.
Sources: https://amplitude.com
Survey and In-App Feedback Tools
Deploy guides, surveys, and feedback collection to link qualitative responses to user behavior.
Sources: https://amplitude.com
Marketing Attribution and Web Analytics
Attribute conversions and analyze web traffic sources to measure what moves the acquisition needle.
Sources: https://amplitude.com
Extensible Integrations and SDKs
Integrate via SDKs, APIs, and third-party connectors to ingest events and sync data across tools.
Sources: https://amplitude.com
Website: https://amplitude.com
Frequently asked questions
What is Amplitude?
Amplitude is a product and behavioral analytics platform that collects event-level data to help teams understand user behavior, run experiments, and inform product decisions. It positions itself as an AI-enabled analytics platform offering quantitative and qualitative tools—such as session replay, experimentation, and feedback—to help teams analyze funnels, cohorts, and retention across customer journeys.
Sources: https://amplitude.com, https://amplitude.com/ai-analytics-platform
What are its key features?
Amplitude provides event collection and schema tools, cohort analysis, funnel and retention tracking, A/B testing and feature experimentation, session replay, in-app guides and surveys, and APIs for integrations. The platform also emphasizes data governance and AI-driven insights to link analytics, sessions, experiments, and feedback for actionable recommendations.
Sources: https://amplitude.com, https://amplitude.com/ai-analytics-platform
Who are its primary competitors?
Primary competitors in the analytics and product intelligence space include Freshpaint, Pendo, Northbeam, Piwik PRO, Mode Analytics, Pyramid Analytics, Looker, and Zoho Analytics.
Sources: https://amplitude.com, https://amplitude.com/solutions
What industries and types of companies often use Amplitude?
Amplitude is commonly used by B2C product teams across industries such as retail and e-commerce, financial services and banking, technology and software, media and entertainment, travel and hospitality, gaming, CPG, and professional services. The platform targets organizations of various sizes but is often adopted by enterprise teams focused on product analytics, user acquisition, retention, and monetization use cases.
Sources: https://amplitude.com/solutions, https://amplitude.com/solutions/retention