Aurasell Inc.

Overview

Aurasell develops an AI-native CRM and GTM operating system targeting B2B sales teams and revenue operations functions. [1] The platform is designed to replace a collection of point solutions—including sales engagement, data enrichment, forecasting, conversation intelligence, and configure-price-quote (CPQ) tooling—with a unified system. [2] The company operates a B2B SaaS model primarily targeting mid-market organizations seeking to reduce fragmented tool stacks. [3] Aurasell also offers a GTM operating-system layer that can run alongside existing Salesforce or HubSpot instances, offering teams a co-existence path rather than a full rip-and-replace migration. [4] The company maintains engineering offices in Bangalore, India, in addition to its San Mateo, California headquarters. [5]

History

Aurasell was incorporated in August 2024 by co-founders Jason Eubanks (CEO) and Srinivas Bandi (CTO), veterans of VMware, Nutanix, Meraki, Twilio, and Harness. [6] The company operated in stealth before publicly launching its platform on August 26, 2025. [7] Concurrent with its public launch, Aurasell announced a $30 million seed funding round led by N47 (Next47), with participation from Menlo Ventures and Unusual Ventures. [8] The round closed within 28 hours of opening, was initially oversubscribed at $40 million, and was scaled back to $30 million. [9] The seed round represented Aurasell's first institutional funding since inception. [10] In February 2026, the company announced two executive hires: Steve Burton as Chief Marketing Officer and David Winslow—formerly SVP of Strategy & Operations at Salesforce—as Vice President of Revenue Operations. [11]

Market Position

Aurasell competes in the CRM and GTM software market, which has been characterized by trade press as dominated by Salesforce at the enterprise tier and HubSpot at the SMB tier. [1] The company positions itself specifically against mid-market buyers experiencing tool sprawl across multi-vendor stacks. [2] ZoomInfo classifies Aurasell within the Customer Engagement Platforms, Business Intelligence Software, and Software categories. [3] PitchBook lists Aurasell's primary industry as Business/Productivity Software. [4] The company has been covered editorially by SaaStr, Sacra, and Pulse2 as a notable entrant in the AI-native CRM segment. [5] Aurasell plans to expand from its current sales-team focus into customer service and marketing automation, which would extend its addressable market from the sales software segment to the broader customer experience and marketing automation category. [6]

Competition

SaaStr's editorial coverage positions Aurasell's primary competitive set as including Salesforce, HubSpot, Attio, Gong, Reevo, Monaco, and Lightfield—all vying for the CRM and AI-native GTM budget. [1] Attio, which raised €44 million in Series B funding, emphasizes customization and flexible data models but offers narrower out-of-the-box sales functionality relative to Aurasell's full-stack approach, according to Sacra and SaaStr. [2] Gong, which has expanded from conversation intelligence into a revenue AI platform, continues to operate on top of Salesforce or Microsoft as the underlying system of record rather than replacing the core CRM. [3] Reevo has raised $80 million from Khosla Ventures and Kleiner Perkins with a broader scope spanning marketing, sales, and customer success; SaaStr describes it as similar to Aurasell in ambition but wider in coverage. [4] Aurasell differentiates on tool consolidation and AI-native architecture—meaning AI is embedded in its data model rather than layered over a legacy schema—and also offers a co-existence mode that integrates with Salesforce and HubSpot rather than requiring full displacement. [5]

Sources

1. Aurasell | AI-Native CRM & GTM Platform — Aurasell (official)
2. Aurasell funding, news & analysis | Sacra — Sacra
3. Aurasell - Overview, News & Similar companies | ZoomInfo.com — ZoomInfo
4. Aurasell 2026 Company Profile: Valuation, Funding & Investors | PitchBook — PitchBook
5. AI App of the Week: Aurasell – The AI-Native CRM That's Actually Replacing 15 Tools | SaaStrAI — SaaStr, 2025-11-21
6. Aurasell launches as the world's first AI-native CRM platform — Yahoo Finance / GlobeNewswire, 2025-08-26
7. Aurasell: $30 Million Seed Raised To Advance AI-Native CRM Platform — Pulse 2.0, 2025-08-27
8. Aurasell Hires CMO and VP of RevOps to Drive Strategic Growth and Execution Amid Rapid Momentum — GlobeNewswire, 2026-02-11
9. Aurasell - Crunchbase Company Profile & Funding — Crunchbase
10. Aurasell launches as the world's first AI-native CRM platform — Agile Brand Guide, 2025-09-05
11. Which CRM Should You Use in 2026/2027? Follow the Agents | SaaStrAI — SaaStr, 2026-04-06
12. RevOps Demos that don't suck: Aurasell: The AI-Native CRM That's Redefining Go-to-Market Operations — RevOps Co-op