Bigcommerce, founded in 2009 and headquartered in Austin, Texas, offers a leading eCommerce platform for B2C and B2B businesses. Their key products include BigCommerce and BigCommerce B2B Edition, enabling brands to create and manage online stores efficiently.
Publicly traded (CRMC)
Founded: 2009
Headquarters: Austin, Texas, United States
Revenue: 100m_1b
Employees: 1k_5k
Website: https://www.bigcommerce
BigCommerce is a cloud-based, open SaaS ecommerce platform providing software-as-a-service tools for B2C and B2B merchants to build, manage, and scale online stores. Originally founded as BigCommerce Holdings, Inc. and listed on Nasdaq, the company rebranded its parent entity to Commerce.com, Inc. in 2025, unifying the BigCommerce platform with subsidiaries Feedonomics and Makeswift under a single corporate umbrella. It operates in the digital commerce platform and composable commerce categories, serving small and midsize businesses through enterprise-scale retailers.
BigCommerce, operated by Commerce.com, Inc. (Nasdaq: CMRC), provides a cloud ecommerce platform that gives merchants tools for website management, product catalogs, checkout, payments, and connections to shipping, marketing, and accounting systems [1]. The company sells primarily to small and midsize businesses as well as larger brands and manufacturers that want control over their online storefronts [1]. Revenue is generated mainly through subscription fees, with additional income from transaction-linked revenue in the checkout and partner ecosystem [1]. The platform positions itself around an "Open SaaS" architecture—combining the managed infrastructure of SaaS with an open API layer that enables headless implementations and custom integrations without proprietary lock-in [2, 3]. As of 2025, the corporate parent also operates Feedonomics, a product feed management platform, and Makeswift, a visual storefront builder [4].
BigCommerce was founded in Sydney, Australia in 2009 by Eddie Machaalani and Mitchell Harper, who had previously built Interspire, a licensed shopping cart software company [5]. The company opened its first U.S. office in Austin, Texas in 2009 and subsequently relocated its headquarters there [5]. It raised a $15 million Series A from General Catalyst in July 2011, followed by further rounds including a $40 million Series C in 2013 with participation from investors including American Express and SoftBank Capital [6, 7]. A $50 million round led by SoftBank Capital followed in 2014, and a Series F round led by Goldman Sachs closed in April 2018 [8, 9]. In total, BigCommerce raised approximately $233 million across six funding rounds prior to its IPO [10]. Brent Bellm became CEO in 2015, the same year the company launched its Enterprise tier [11]. BigCommerce went public on the Nasdaq under ticker BIGC on August 5, 2020 [12]. In July 2021, BigCommerce acquired Feedonomics, a data feed management platform, for approximately $145 million in an asset purchase transaction [13]. In 2024, Travis Hess succeeded Bellm as CEO [14]. Effective approximately August 1, 2025, the company rebranded its parent entity to Commerce.com, Inc. and changed its Nasdaq ticker from BIGC to CMRC, unifying BigCommerce, Feedonomics, and Makeswift under the Commerce brand [15].
For fiscal year 2024, BigCommerce reported total revenue of $332.9 million, an 8% year-over-year increase, with subscription solutions revenue of $247.9 million [16]. Total ARR reached $349.6 million, of which enterprise ARR comprised $261.6 million, or approximately 75% of total ARR [16, 17]. The company had approximately 5,884 enterprise accounts at year-end 2024, with average revenue per enterprise account of $44,458, a 9% increase year-over-year [17]. The platform was used by 62 of Digital Commerce 360's Top 2000 online retailers in 2024, who combined for more than $3.8 billion in ecommerce sales [18]. Notable customers referenced in official company communications include Dell, Harvey Nichols, Cole Haan, Patagonia, Puma, Skechers, King Arthur Baking Co., and Uplift Desk [19]. BigCommerce has been recognized as a Challenger in the Gartner® Magic Quadrant™ for Digital Commerce for six consecutive years through 2025 [20]. The company also earned placement in both the Mid-Market and Enterprise editions of the 2025 and 2026 Paradigm B2B Combine reports, and was named one of G2's Best Commerce Software Products of 2025 [21, 22].
BigCommerce operates in a market where Shopify holds an estimated dominant share in the SMB ecommerce platform segment; one market data source places Shopify's domain count at approximately 210 times that of BigCommerce across crawled domains [23]. WooCommerce holds a significant self-hosted segment of the market [23]. In the enterprise segment, primary competitors include Adobe Commerce (Magento) and Salesforce Commerce Cloud, as well as headless-focused platforms such as commercetools [24]. BigCommerce differentiates primarily on its Open SaaS architecture, native B2B features, multi-storefront management, and the absence of proprietary transaction fees on any plan [23, 24]. Migration data from one market intelligence source indicates that the largest customer movement from BigCommerce is toward Shopify, while the strongest inflow to BigCommerce comes from merchants migrating off Magento [23]. The 2024 Gartner Magic Quadrant positioned commercetools as a Leader while BigCommerce was a Challenger, illustrating the competitive dynamics in the enterprise and headless commerce segment [25]. Restructuring efforts in 2022–2024 were in part a response to competitive pressure and the challenge of sustaining growth against well-funded rivals [26].