Conga Inc.

Overview

Conga operates in three primary software categories: Configure Price Quote (CPQ), Contract Lifecycle Management (CLM), and Document Automation [1][2]. Its flagship platform, the Conga Advantage Platform, unifies these historically separate processes into a single data model, enabling customers to manage the full revenue lifecycle from pricing and quoting through contract execution and renewal [5]. The company additionally offers Conga Sign for eSignature and, following its February 2026 acquisition of PROS Holdings' B2B business, AI-driven pricing optimization capabilities [18]. Conga serves more than 10,000 customers and 6.4 million users worldwide, including over half of the Fortune 100, generating more than 46 million quotes and 7 million contracts annually on its platform [13]. The platform is designed to be CRM- and ERP-agnostic, with deep historical roots in the Salesforce AppExchange ecosystem [6].

History

The entity now operating as Conga has two distinct founding lineages. AppExtremes, Inc. — which operated under the Conga brand — was founded in 2006 by Mark Whiteside and Michael Markham as a document generation and reporting application for Salesforce [12]. The other lineage is Apttus, also founded in 2006, by Kirk Krappe, Neehar Giri, and Kent Perkocha, initially to provide Quote-to-Cash and CPQ solutions on the Salesforce platform [3]. Apttus raised over $329 million in total funding from investors including Salesforce Ventures and AT&T before being acquired by private equity firm Thoma Bravo in 2018 [15]. Conga (AppExtremes) raised $70 million from Insight Venture Partners in 2015 and a subsequent $47 million co-led by Salesforce Ventures and Insight Venture Partners in mid-2018 [9], as well as additional rounds totaling approximately $140 million [7]. In May 2020, Thoma Bravo's Apttus acquired Conga for $715 million and the combined company adopted the Conga name, with Thoma Bravo remaining the lead strategic investor and Insight Partners retaining a material ownership stake [4][5]. Pre-merger, Conga had itself acquired document collaboration platform Octiv, contract analytics firm Counselytics, and process automation developer Orchestrate in 2018 [10]. On February 2, 2026, Conga completed the acquisition of the B2B business of PROS Holdings from Thoma Bravo-affiliated funds, adding AI-driven pricing optimization to its portfolio [18].

Market Position

Conga competes in the CPQ, CLM, and Document Generation software markets. In the G2 Summer 2024 Grid Reports, Conga Composer was recognized as a leader in the Sales CRM Document Generation category, and Conga CLM was recognized as a leader in Contract Analytics and the Asia Pacific Contract Management category [13]. In the 2025 TrustRadius Top Rated Awards, Conga earned the number-one ranking in three categories — CPQ, CLM, and Document Generation — based on more than 375 verified customer reviews [14]. MGI Research recognized Conga as a top-three CPQ supplier in its 2024 Configure Price Quote Market Ratings Report, noting that Conga is one of the few vendors capable of large-scale complex implementations and ranks among the highest-rated HyperScale suppliers, generating over one million quote line items per month [15]. Conga was named a Leader in the 2026 Nucleus Research CLM Technology Value Matrix [16]. Following the PROS B2B acquisition, Conga was additionally named a Leader in the 2026 Gartner Magic Quadrant for B2B Pricing and Rebate Optimization Software [17]. Notable customers documented by ZoomInfo include Hilton Worldwide, CBRE, and Schumacher Group [7].

Competition

Conga's primary competitors in the CLM segment include DocuSign CLM, Icertis, Ironclad, Agiloft, and Juro [8]. In the CPQ segment, principal competitors include Salesforce CPQ (Salesforce Revenue Cloud), DealHub, and — historically — PROS CPQ prior to Conga's acquisition of that business [9]. Independent analysts and review platforms characterize the competitive landscape by buyer profile: DocuSign CLM tends to serve organizations already embedded in the DocuSign eSignature ecosystem; Ironclad is associated with in-house legal teams seeking no-code workflow configuration; Icertis and Agiloft are positioned for large enterprises requiring extensive CLM customization; and Conga is frequently selected by enterprises with strong Salesforce-centric operations that need CPQ and CLM connected without custom integration [8][10]. A recurring observation across independent sources is that Conga implementation can require significant technical expertise and that achieving full platform coverage often requires purchasing multiple Conga modules [11][12]. In the 2026 Gartner Magic Quadrant for Configure Price and Quote Applications, published shortly before Conga completed the PROS B2B acquisition, PROS was positioned as a Leader and Conga as a Challenger, a distinction that analyst commentary has flagged as relevant to the combined entity's roadmap [13].

Sources

1. Conga - Crunchbase Company Profile & Funding — Crunchbase, 2026
2. Conga Corporation - Wikipedia — Wikipedia, 2026-05-08
3. Apttus and Conga Combine to Become Leader in Digitally Transforming Commercial Operations — Thoma Bravo, 2020-05-07
4. Conga - 2026 Company Profile, Team, Funding & Competitors - Tracxn — Tracxn, 2026
5. Conga company information, funding & investors — Dealroom, 2026
6. Conga 2026 Company Profile: Valuation, Funding & Investors — PitchBook, 2026
7. Conga - Overview, News & Similar companies — ZoomInfo, 2026
8. Conga Earns Leader Status in G2 Summer 2024 Reports for Revenue Lifecycle Management Solutions — Conga, 2024
9. Conga Completes Acquisition of PROS B2B Business — Business Wire, 2026-02-02
10. Conga and Apttus join forces — Global Venturing, 2020-05-12
11. Apttus and Conga to merge and become Conga — Enterprise Times, 2020-05-11
12. Conga Ranked a Top Vendor in 2024 MGI Research Configure Price Quote (CPQ) Buyers Guide — PRWeb / MGI Research, 2025-01-28
13. Conga named #1 leader in the latest G2 2025 Grid Report — Conga, 2025
14. Conga earns No. 1 rankings in three categories for 2025 TrustRadius Top Rated Awards — Conga, 2025
15. Conga hires chief revenue officer to lead sales efforts — BizWest, 2024-07-31
16. 9 Best contract management software for sales in 2026 — GetAccept, 2026
17. Top Ironclad Competitors in 2026: Best CLM Platforms Compared — Sirion, 2026-07-01
18. Conga PROS Acquisition: A Full-Stack RevOps Platform — Kramer & Co., 2026-03-17
19. Conga Completes Acquisition of PROS B2B Business — Thoma Bravo, 2026-02-02
20. Conga - 2026 Funding Rounds & List of Investors — Tracxn, 2026-07-09