GetFeedback Inc.

Overview

GetFeedback, Inc. develops and markets customer experience survey software targeting businesses that use Salesforce as their primary CRM. Its flagship product line has historically comprised two distinct products: GetFeedback Direct, a Salesforce-integrated tool for relational and transactional surveys (NPS, CSAT, CES) distributed via email and SMS [1]; and GetFeedback Digital, a website and in-app feedback tool that is a reworked version of Usabilla, a digital feedback platform also acquired by SurveyMonkey [2]. The company sits at the intersection of the survey software and VoC platform categories, with its primary differentiator being deep, native integration with the Salesforce ecosystem [3]. As of 2026, it operates as a product brand within SurveyMonkey's enterprise portfolio, and the GetFeedback Direct product is scheduled for retirement on December 31, 2026, with customers directed to migrate to SurveyMonkey Enterprise [4]. GetFeedback Digital continues to operate under the GetFeedback brand [5].

History

GetFeedback, Inc. was founded in 2013 by former Salesforce executives Kraig Swensrud and Sean Whiteley [6]. The company raised a Series A funding round in September 2014 with participation from Salesforce Ventures, totaling approximately $2.3M in disclosed funding [7]. On August 5, 2019, SurveyMonkey announced its acquisition of GetFeedback for $68 million in a cash-and-stock transaction [8]. Following the acquisition, SurveyMonkey rebranded itself as Momentive Global Inc. in June 2021, with GetFeedback becoming part of the Momentive product portfolio alongside SurveyMonkey and TechValidate [9]. In fall 2020, SurveyMonkey consolidated GetFeedback and Usabilla into a unified CX platform under the GetFeedback brand, with Usabilla rebranded as GetFeedback Digital [10]. In March 2023, Symphony Technology Group (STG) acquired Momentive in a $1.5 billion all-cash transaction, after which the parent company reverted to the SurveyMonkey brand [11]. A proposed acquisition of Momentive by Zendesk, announced in October 2021 and valued at approximately $4 billion, was ultimately terminated after Zendesk shareholders voted against the deal [12].

Market Position

GetFeedback is categorized in the voice-of-customer (VoC) platform and survey software markets. The platform established a presence on the Salesforce AppExchange, where it was listed as a top-rated customer feedback solution [13]. Notable customer references in publicly available vendor communications have included PUMA, Yeti, Toyota, Carrefour, Fitbit, Nike, and Medtronic [14]. A 2021 Gartner Critical Capabilities assessment, as cited in third-party analysis, noted limitations in GetFeedback's tooling for indirect and inferred data collection and constrained analysis types, and rated it lower for B2C and B2B2C use cases [15]. Info-Tech Research Group (SoftwareReviews) assigned GetFeedback a composite score of 7.5 out of 10 in the Voice of the Customer category [16]. Third-party review platforms position GetFeedback primarily as a mid-market CX survey tool well suited to Salesforce-centric organizations, with commentators noting it is less equipped for large enterprises requiring complex program governance [15].

Competition

GetFeedback competes in the CX survey and VoC platform segments against a range of vendors. Its most frequently cited direct competitors include Qualtrics, Medallia, InMoment, and SurveyMonkey Enterprise (its own parent brand's offering) [17]. In analyses of the Salesforce feedback tool market, GetFeedback Direct has been contrasted with Qualtrics — which also offers Salesforce integration but is characterized as a broader enterprise research stack with more advanced analytics — and Medallia, which targets large enterprises with higher price points and broader unstructured data capabilities [18]. A published assessment specifically characterized GetFeedback as better suited to mid-sized businesses and Salesforce-centric teams, while Medallia focuses primarily on enterprise [19]. Third-party analysis notes that GetFeedback's value is substantially diminished outside the Salesforce ecosystem, distinguishing it from general-purpose tools like SurveyMonkey or Typeform and from platform-agnostic CX suites like Medallia and InMoment [20]. CustomerGauge, AskNicely, and Zonka Feedback are also cited as competitors in the Salesforce-integrated VoC niche [21].

Sources

1. GetFeedback - Crunchbase Company Profile & Funding — Crunchbase
2. 8 Alternatives to GetFeedback CX and Digital — Mopinion, 2026-03-19
3. GetFeedback - RevOps Tools — RevOps Tools, 2026-03-21
4. GetFeedback Shutting Down: 2026 Migration Guide — Responsly, 2026-07-27
5. GetFeedback Is Shutting Down: What Salesforce Teams Need to Know — Zonka Feedback, 2026-06-11
6. GetFeedback - Overview, News & Similar companies — ZoomInfo
7. GetFeedback - 2026 Company Profile, Team, Funding & Competitors — Tracxn, 2026-07-02
8. Momentive acquires GetFeedback - 2019-08-05 - Crunchbase Acquisition Profile — Crunchbase, 2019-08-05
9. SurveyMonkey - Wikipedia — Wikipedia, 2026-06-15
10. 4 Lessons Learned From Relaunching GetFeedback During The Pandemic — Forbes / Momentive BrandVoice, 2021-04-08
11. SurveyMonkey - Wikipedia (STG acquisition section) — Wikipedia, 2026-06-15
12. Zendesk to Acquire Momentive and Its Iconic SurveyMonkey Platform — Business Wire, 2021-10-28
13. Momentive Announces Availability Of New Capabilities For GetFeedback Salesforce Integrations — SurveyMonkey Newsroom, 2021-10-06
14. Momentive Announces Availability Of New Capabilities For GetFeedback Salesforce Integrations (customer references) — SurveyMonkey Newsroom, 2021-10-06
15. GetFeedback vs SurveyMonkey: Choosing the Right CX Solution — CustomerGauge, 2026-03-24
16. GetFeedback Customer Reviews 2025 | Voice of the Customer — Info-Tech Research Group / SoftwareReviews, 2025
17. Best 11 Medallia Competitors Compared: Best Tools for 2026 — Capacity, 2026
18. Top Qualtrics Alternatives 2026: Affordable & Easy-to-Use Options — Survicate, 2026
19. Best Medallia Alternatives & Competitors — QuestionPro
20. GetFeedback vs SurveyMonkey (Salesforce ecosystem positioning) — CustomerGauge, 2026-03-24
21. 6 Best Qualtrics Competitors for B2B CX Programs (2026) — CustomerGauge, 2026-07-28