SurveyMonkey Inc

Overview

SurveyMonkey Inc. [1] is a SaaS company that provides tools for building surveys and forms, collecting responses, and analyzing data. Its platform serves use cases including customer satisfaction (CSAT, NPS), employee engagement, market research, event registration, and brand tracking. [15] It serves sectors such as technology, healthcare, professional services, and consumer goods, and is used by organizations ranging from small businesses to large enterprises. [45] The platform supports over 20 question types, branching logic, a library of 500+ expert-written templates, and an AI-powered analysis suite launched under the name SurveyMonkey AI in 2025. [1] A companion service, SurveyMonkey Audience, provides access to a research panel claimed at 335 million people across 130+ countries for targeted survey research. [57] The company also operates subsidiary products including Wufoo (form builder) and SurveyMonkey Apply (application management for grants and scholarships). [49]

History

SurveyMonkey was founded in 1999 by Ryan Finley, who later brought in his brother Chris Finley. [1] The company was initially bootstrapped and operated for a decade before its first institutional investment. In 2009, Spectrum Equity and Bain Capital acquired a majority stake. [1] Under the subsequent CEO Dave Goldberg, a former Yahoo executive, SurveyMonkey grew from 12 to over 450 employees and reached a valuation approaching $2 billion; the company acquired Wufoo and FluidReview during this period. [1] The company completed an $800 million secondary financing round in 2012. [5] In 2015, Bill Veghte replaced Goldberg as CEO, serving fewer than six months before Zander Lurie took the role in January 2016. [1] Further acquisitions followed, including Usabilla (2019, $80 million) and GetFeedback. [1] SurveyMonkey went public on Nasdaq under the ticker SVMK in September 2018. [1] In June 2021 the parent company rebranded to Momentive Global Inc. to signal an expanded enterprise and experience-management focus, while the SurveyMonkey name was retained for the core survey product. [1] In October 2021 Zendesk announced a $4.1 billion all-stock acquisition of Momentive, but Zendesk shareholders voted against it and the deal was terminated. [30] In March 2023, a consortium led by Symphony Technology Group (STG) announced an all-cash take-private transaction valuing Momentive at approximately $1.5 billion; the deal closed May 31, 2023. [22] Following the acquisition the company reverted to the SurveyMonkey brand and Eric Johnson was named CEO. [30]

Market Position

SurveyMonkey operates in the online survey software and market research platform categories. [15] CB Insights includes the company in its Market Research & Consumer Insights Expert Collection. [15] On G2, SurveyMonkey has been rated 4.4 out of 5 stars across more than 23,000 verified reviews. [50] Separately, a third-party review aggregator noted G2 Leader status for SurveyMonkey in both the Online Form Builder Software and Surveys categories as of 2025, rankings based on verified user reviews. [45] According to 6sense, roughly 57,970 companies globally were tracked as SurveyMonkey survey-tool customers in 2026, with the largest concentrations in the United States (65.7%), United Kingdom (10.2%), and Canada (8.3%), and the top verticals being education, research, and advocacy. [53] The company's own materials reference more than 300,000 organizational customers. [49] Before the 2023 take-private, SurveyMonkey had filed its IPO at a valuation of approximately $1.47 billion in 2018. [20]

Competition

SurveyMonkey's principal competitors, as identified across G2, CB Insights, and 6sense market data, include Qualtrics, Typeform, Jotform, SurveySparrow, QuestionPro, Alchemer, Google Forms, and Microsoft Forms. [33] [53] Qualtrics is typically positioned as an enterprise experience-management platform with more advanced analytics capabilities and higher pricing (reported enterprise entry starting around $6,500–$30,000 annually), targeting organizations with dedicated research teams, while SurveyMonkey is more frequently positioned in the mid-market. [34] [39] Typeform differentiates through a conversational, design-first survey format suited to marketing and engagement use cases. [34] Jotform competes on form-building flexibility and a large template library, with reviewers on G2 rating it at approximately 4.7 stars. [33] Google Forms is commonly cited as the leading free alternative, holding the largest share—around 47.6%—of tracked survey-tool deployments tracked by 6sense, compared to SurveyMonkey's 4.66% share in the same dataset. [53] G2 reviewers comparing SurveyMonkey to its alternatives most often cite user experience and data analysis capabilities as key differentiators, and note that SurveyMonkey can lag on advanced logic visualization, deep AI analytics, and branding customization relative to some alternatives. [33]

Sources

1. SurveyMonkey — Wikipedia, 2025
2. SurveyMonkey - Products, Competitors, Financials, Employees, Headquarters Locations — CB Insights
3. SurveyMonkey - 2026 Company Profile, Team, Funding, Competitors & Financials — Tracxn, 2026
4. Momentive Acquired By Symphony Technology Group — SurveyMonkey (official newsroom), 2023-03-13
5. Consortium led by Symphony Technology Group Completes Acquisition of Momentive Global — Business Wire, 2023-05-31
6. Momentive Global Enters into Definitive Agreement to Be Acquired by Symphony Technology Group for $1.5 Billion — STG (Symphony Technology Group), 2023-03-13
7. Momentive Global, SurveyMonkey acquired by Symphony Technology Group — MarTech.org, 2023-03-22
8. SurveyMonkey Products | Read 23811 Reviews on G2 — G2, 2026
9. Top 10 SurveyMonkey Alternatives & Competitors in 2026 — G2, 2026
10. SurveyMonkey - Market Share, Competitor Insights in Survey — 6sense, 2026
11. SurveyMonkey (SVMK) - Revenue — CompaniesMarketCap, 2026
12. SurveyMonkey Reviews 2026: What Users Really Think — CheckThat.ai, 2026-05-21
13. SurveyMonkey in 2014 — Stanford Graduate School of Business