Hightouch Inc. is a marketing technology company that offers a Composable Customer Data Platform (CDP), enabling businesses to sync and activate customer data seamlessly. Founded in 2019 and headquartered in San Francisco, they serve various industries looking to enhance their data utilization.
Founded: 2019
Headquarters: San Francisco, California, United States
Revenue: 5m_25m
Employees: 201_1k
Website: https://www.hightouch.com
Hightouch is a San Francisco-based marketing technology company that develops a Composable Customer Data Platform (CDP) and Agentic Marketing Platform. The company's products enable marketing and data teams to activate customer data directly from cloud data warehouses—such as Snowflake, BigQuery, Databricks, and Redshift—to hundreds of downstream sales, marketing, and advertising destinations, using a warehouse-native approach known as reverse ETL. Hightouch operates at the intersection of the CDP, reverse ETL, and AI-driven marketing automation categories.
Hightouch offers two primary product lines: a Composable Customer Data Platform (CDP) and an Agentic Marketing Platform (AMP). The Composable CDP connects directly to cloud data warehouses and synchronizes customer data to 300+ destinations—including ad platforms, CRMs, and marketing automation tools—without requiring data duplication or a separate data store [5]. The platform includes capabilities for audience building, identity resolution, reverse ETL, and AI-driven decisioning [5]. The Agentic Marketing Platform, introduced in 2025, extends these foundations to support AI agents that plan, create, and execute marketing campaigns across paid and lifecycle channels [8]. Hightouch primarily serves marketing, advertising, data, and operations teams across industries including retail, financial services, media, and healthcare [11].
The company was founded in 2018 under the legal entity Carry Technologies Inc. as part of the Y Combinator startup incubator, initially operating an AI-powered travel agent product integrated into Slack [6]. It subsequently rebranded to Hightouch and pivoted to data activation and reverse ETL, consolidating early investor commitments into a $2.1M seed round announced in December 2020 [1]. Investors in that round included Slack and venture firms NFX and Afore Capital, as well as angel investors such as founders of the CDP platform Segment [6]. Hightouch raised a $12.1M Series A at a $75M valuation, followed by a $40M Series B in November 2021 led by ICONIQ Growth, and a $38M Series B extension in July 2023 led by Bain Capital Ventures [4]. In February 2025, Sapphire Ventures led an $80M Series C, with the company reaching a $1.2B valuation and unicorn status [4]. A $150M Series D round closed on April 29, 2026, led by Goldman Sachs Asset Management and Bain Capital Ventures, raising the company's valuation to $2.75B [2]. Total funding across seven rounds stands at $322M [1]. The company made three acquisitions to expand its capabilities: Workbase (workflow automation, April 2022), Whatis (knowledge management, July 2022), and HeadsUp (predictive AI and conversion analytics, November 2023) [45].
Hightouch competes in the Customer Data Platform and reverse ETL software categories. In January 2026, Gartner positioned Hightouch as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms, marking the company's first inclusion in that quadrant [56]. Gartner cited the company's composable architecture leadership and role in advancing warehouse-native CDPs as factors in its placement [52]. Hightouch also holds a Forrester Strong Performer designation, a Leader position in the IDC MarketScape, and was named Snowflake's 2026 Marketers and Advertisers Product Partner of the Year [51]. On G2, the product holds a 4.6/5 rating across 392 verified reviews [26]. Documented customers include Domino's, Spotify, Warner Music Group, PetSmart, Calendly, GameStop, Chime, DraftKings, and Ramp [60, 33]. The company's warehouse-native architecture is designed to serve organizations with existing cloud data warehouse infrastructure (Snowflake, BigQuery, Databricks, Redshift) [22].
Within the reverse ETL and composable CDP segment, Hightouch's most direct historical competitor was Census, which shared a similar warehouse-native architecture. In May 2025, Fivetran acquired Census, removing it as an independent competitor and integrating its reverse ETL capabilities into Fivetran's broader data movement platform [22]. On G2, the most commonly cited alternatives to Hightouch in the Reverse ETL Software category are Twilio Segment, Tealium Customer Data Hub, and RudderStack [13]. PitchBook also identifies Census, Ascent360, Amperity, and mParticle as competitors [3]. Hightouch differentiates itself from traditional CDPs such as Segment by leveraging the customer's existing data warehouse as the central data repository rather than requiring data to be stored in a proprietary system, thereby avoiding data duplication and maintaining governance within the customer's own infrastructure [7]. Sacra notes that Hightouch's schema-agnostic approach—allowing customers to work with any data structure without conforming to predefined models—has been particularly appealing to enterprises with complex data ecosystems [7]. Hightouch's warehouse-native approach means it requires customers to have mature cloud data warehouse infrastructure as a prerequisite, which limits its addressable market compared to vendors offering self-contained data storage [52].