Category: Agentic Marketing Platform
Company: Hightouch Inc.
Hightouch Agentic Marketing Platform empowers B2C enterprises to synchronize customer consent and preferences across multiple channels. It features real-time ingestion and activation, alongside robust privacy controls and destination connectors for effective campaign execution.
Founded: 2019
Target Market: B2C
Industries: Retail & E-commerce, Travel & Hospitality, Technology & Software, Financial Services & Banking, Media & Entertainment, Consumer Packaged Goods (CPG), Professional Services, Other
Sources: https://hightouch.com
Website: https://hightouch.com
Hightouch Agentic Marketing Platform (AMP) is a marketing platform that connects enterprise customer data to activation channels and AI-driven agents to plan, create, and execute campaigns. It emphasizes real-time data activation from a composable CDP, syncs consent and preferences, and automates campaign execution across omnichannel destinations.
Sources: https://hightouch.com/platform/agentic-marketing-platform, https://hightouch.com
Key features include real-time data activation through a composable CDP, a no-code audience builder and omnichannel journey orchestration, AI-driven agents for insights aggregation and automated campaign creation, and on-brand creative automation with enterprise-grade privacy and governance. Additional modules cover ad studio, lifecycle orchestration, content assembly, and AI decisioning to operationalize campaigns at scale.
Sources: https://hightouch.com/platform/agentic-marketing-platform, https://hightouch.com/platform/ad-studio
Primary competitors in the agentic marketing and enterprise CDP/marketing orchestration space include Pega Customer Decision Hub, Contentstack Agentic Experience Platform, Optimizely Opal, SAS 360 Marketing AI, Kata by Adsmurai, SAP Marketing and Engagement, Salesforce Marketing Cloud Agentforce, and Liferay AI Hub.
Sources: https://hightouch.com/platform/agentic-marketing-platform, https://agilebrandguide.com/wiki/customer-data/hightouch/
Hightouch AMP is used by enterprise B2C organizations across retail & e-commerce, travel & hospitality, technology & software, financial services & banking, media & entertainment, consumer packaged goods (CPG), professional services, and similar sectors. Typical customers are enterprise-sized companies that need real-time activation, consented data governance, and omnichannel campaign automation.
Sources: https://hightouch.com/platform/agentic-marketing-platform, https://hightouch.com