LiveRamp Inc. is a data connectivity platform that enables brands to utilize their customer data across various channels. Their primary product, LiveRamp, facilitates identity resolution and data onboarding for better marketing insights. Founded in 2011 and headquartered in San Francisco, LiveRamp serves industries such as retail, finance, and media.
Publicly traded (RAMP)
Founded: 2011
Headquarters: San Francisco, California, United States
Revenue: 100m_1b
Employees: 1k_5k
Website: https://liveramp.com
LiveRamp Holdings, Inc. (NYSE: RAMP) is a San Francisco-based SaaS company that operates a data collaboration platform serving enterprise marketers, publishers, agencies, and data providers. Its core capabilities include identity resolution, data onboarding, data clean rooms, and audience activation across digital and offline channels. In May 2026, French advertising holding company Publicis Groupe announced an agreement to acquire LiveRamp for a total enterprise value of approximately $2.167 billion, subject to regulatory and shareholder approval.
LiveRamp operates the LiveRamp Data Collaboration Platform, a cloud-native SaaS offering that enables organizations to unify customer and prospect data, build a single view of the customer, and activate that data across marketing and advertising channels while protecting consumer privacy [1]. The platform supports identity resolution, data onboarding, data activation, measurement and analytics, and data marketplace functions [2]. Its proprietary identifier, RampID, underpins cookieless addressability and unified customer views across the ecosystem [3]. LiveRamp's Authenticated Traffic Solution (ATS) connects publisher and marketer data without relying on web cookies, and by fiscal year 2024 had been adopted by over 21,000 publisher domains and 75% of the comScore 100 publishers [4]. The company serves enterprise marketers, agencies, marketing technology providers, publishers, and data providers across financial services, retail, automotive, telecommunications, healthcare, travel, entertainment, and other verticals [5]. LiveRamp operates in the United States, Europe, and the Asia-Pacific region [6].
The entity now known as LiveRamp Holdings, Inc. traces its lineage to two distinct companies. Acxiom Corporation was founded in 1969 as a data marketing firm [1]. The original LiveRamp was co-founded in 2011 by Travis May and Auren Hoffman as a spinout of RapLeaf, a marketing data company founded in San Francisco by Hoffman and Manish Shah [2]. In May 2014, Acxiom acquired the original LiveRamp for $310 million [3]. In July 2018, Interpublic Group of Companies (IPG) announced it was buying Acxiom's Marketing Solutions (AMS) business for $2.3 billion; that sale did not include the LiveRamp business [4]. When the AMS sale to IPG closed in October 2018, Acxiom officially changed its name to LiveRamp Holdings, Inc. and its NYSE ticker symbol to RAMP [5]. Key post-independence acquisitions include Faktor (April 2019, consent management), DataFleets (February 2021, privacy-preserving computation), Acuity Data (July 2020, retail trade analytics), and Habu (January 2024, data clean room software) for approximately $200 million [6][7]. In May 2026, Publicis Groupe announced an agreement to acquire LiveRamp in an all-cash transaction at $38.50 per share, representing a total enterprise value of $2.167 billion and a 29.8% premium to LiveRamp's closing share price prior to announcement; the transaction was expected to close before year-end 2026, pending regulatory and shareholder approvals [8].
LiveRamp reported total revenue of $745.58 million for the fiscal year ended March 31, 2025, representing 13% year-over-year growth, with subscription revenue of $569 million and Marketplace & Other revenue of $177 million [1]. Full fiscal year 2026 (ended March 31, 2026) revenue was $812.9 million, reflecting approximately 9% growth [2]. As of the end of fiscal year 2025, LiveRamp counted 128 direct subscription customers with annualized subscription revenue exceeding $1 million, up from 115 in the prior year, and 840 total direct subscription customers [3]. The platform connected over 25,000 publisher domains and more than 500 technology and data partners across 14 markets as of the Publicis acquisition announcement [4]. LiveRamp was recognized as a Leader by the IDC MarketScape in its 2025 assessment of data clean room technology for advertising and marketing [5]. Notable customers referenced in company materials include Disney, Home Depot, P&G, Uber, Hershey's, Comcast, and Microsoft [6]. The company has been named a Great Place to Work in 2025 and received a Google Cloud Industry Solutions Partner of the Year award in 2024 [7].
LiveRamp operates in the identity resolution, data onboarding, and data clean room segments, where it faces competition from several categories of rivals. Named competitors in the identity resolution space include Neustar (now part of TransUnion, which offers the TruAudience suite), Epsilon (owned by Publicis), Experian, Acxiom (the divested marketing services arm, now part of IPG), and Lotame [1][2]. In the data clean room segment, InfoSum—acquired by WPP in 2025—operates a decentralized, non-movement data architecture and serves as a competing independent clean room provider now embedded within the GroupM/WPP ecosystem [3]. Walled-garden platforms such as Google Ads Data Hub and Amazon Marketing Cloud represent a distinct competitive set, as they offer clean room functionality but are tied to a single media inventory [4]. The Trade Desk's UID 2.0, an open-source identifier, is positioned as a free alternative for programmatic advertising identity, though it lacks LiveRamp's broader data collaboration and clean room capabilities [5]. AdExchanger has noted that LiveRamp's RampID functions as a common currency across the ad tech ecosystem and that the Publicis acquisition raises questions about whether the market will continue to view the platform as a neutral, independent arbiter [6]. Some rival agency holding companies have pulled back from working with Publicis-owned data businesses, a dynamic analysts and trade press have flagged as relevant to LiveRamp's positioning following the acquisition [7].