Identity Resolution Network
Unify and resolve consumer identities across devices and touchpoints into persistent profiles.
Sources: https://liveramp.com
LiveRamp
Category: Data Integration & Activation
Company: LiveRamp Inc.
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Data connectivity platform for identity resolution and audience activation
Founded: 2011
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Media & Entertainment, Automotive, Consumer Packaged Goods (CPG), Professional Services, Other
Key Features
AI-generated feature reference from web research · Generated 2026-07-25; citations identify available source support and do not independently verify every claim.
Data Collaboration Network
Share and combine first-, second-, and third-party signals securely across partners and platforms.
Sources: https://liveramp.com
Audience Activation Hub
Create, segment, and push audiences to advertising platforms like Disney, TikTok, Snap, and Spotify.
Sources: https://liveramp.com
Measurement and Analytics
Measure campaign reach and performance with cross-channel attribution and end-to-end reporting.
Sources: https://liveramp.com
Enterprise Identity Framework
Standardize internal identifiers and break down data silos with customizable identity rules.
Sources: https://liveramp.com
Platform Interoperability APIs
Provide APIs and connectors to integrate data with clouds, ad platforms, publishers, and analytics tools.
Sources: https://liveramp.com
Privacy and Governance Controls
Enforce data use policies, platform neutrality, and consent-aware controls for responsible data use.
Sources: https://liveramp.com
AI Signal Enrichment
Supply robust, curated signals to power AI agents and improve model performance and personalization.
Sources: https://liveramp.com
Website: https://liveramp.com
Frequently asked questions
What is LiveRamp?
LiveRamp is a data connectivity and collaboration platform that resolves identity and connects first-, second-, and third-party signals to enable cross-channel audience activation and measurement. It provides a neutral network for sharing and operationalizing customer data across advertising, media, and analytics ecosystems to support enterprise marketing and measurement use cases.
Sources: https://liveramp.com, https://liveramp.com/solutions/enterprise-identity
What are its key features?
LiveRamp offers an identity resolution framework and Data Collaboration Network to unify identifiers and enable cross-channel audience activation, plus measurement and analytics tools for marketing performance and cross-media attribution. The platform emphasizes full interoperability with partners and tools, consumer trust/protection controls, API access for integrations, and capabilities to surface AI-ready signals for enhanced decisioning.
Sources: https://liveramp.com/solutions/enterprise-identity, https://liveramp.com/solutions/marketing-impact
Who are its primary competitors?
Primary competitors in the data integration and activation category include Traject Data, Fivetran, Polytomic, Census, Data Axle, Airbyte, Azira, and Infosum.
Sources: https://liveramp.com, https://liveramp.com/solutions/consumer-data-strategy
What industries and types of companies often use LiveRamp?
Enterprises across retail & e-commerce, financial services & banking, healthcare & life sciences, media & entertainment, automotive, consumer packaged goods (CPG), and professional services commonly use LiveRamp to connect customer data for advertising, measurement, and data collaboration. Large brands, publishers, and platforms use the service to activate audiences, close first‑party data gaps, and measure cross‑channel media performance.
Sources: https://liveramp.com, https://liveramp.com/solutions/cross-media-measurement-analytics