Category: Data Integration & Activation
Company: LiveRamp Inc.
Data connectivity platform for identity resolution and audience activation
Founded: 2011
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Media & Entertainment, Automotive, Consumer Packaged Goods (CPG), Professional Services, Other
Sources: https://liveramp.com
Website: https://liveramp.com
LiveRamp is a data connectivity and collaboration platform that resolves identity and connects first-, second-, and third-party signals to enable cross-channel audience activation and measurement. It provides a neutral network for sharing and operationalizing customer data across advertising, media, and analytics ecosystems to support enterprise marketing and measurement use cases.
Sources: https://liveramp.com, https://liveramp.com/solutions/enterprise-identity
LiveRamp offers an identity resolution framework and Data Collaboration Network to unify identifiers and enable cross-channel audience activation, plus measurement and analytics tools for marketing performance and cross-media attribution. The platform emphasizes full interoperability with partners and tools, consumer trust/protection controls, API access for integrations, and capabilities to surface AI-ready signals for enhanced decisioning.
Sources: https://liveramp.com/solutions/enterprise-identity, https://liveramp.com/solutions/marketing-impact
Primary competitors in the data integration and activation category include Traject Data, Fivetran, Polytomic, Census, Data Axle, Airbyte, Azira, and Infosum.
Sources: https://liveramp.com, https://liveramp.com/solutions/consumer-data-strategy
Enterprises across retail & e-commerce, financial services & banking, healthcare & life sciences, media & entertainment, automotive, consumer packaged goods (CPG), and professional services commonly use LiveRamp to connect customer data for advertising, measurement, and data collaboration. Large brands, publishers, and platforms use the service to activate audiences, close first‑party data gaps, and measure cross‑channel media performance.
Sources: https://liveramp.com, https://liveramp.com/solutions/cross-media-measurement-analytics