Category: Customer Data Platforms (CDP)
Company: Acquia Inc
Acquia CDP is a customer data platform that centralizes and unifies customer data for B2C businesses, enabling effective identity resolution and personalized marketing. It provides tools for data collection and activation across multiple channels. Designed for organizations of all sizes in various global regions.
Composite Score: 41.4
Rank: #423
Founded: 2019
Headquarters: Boston, Massachusetts, United States
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Insurance, Technology & Software, Media & Entertainment, Travel & Hospitality
Website: https://www.acquia.com/products/acquia-cdp
Acquia CDP is a marketing technology platform from Acquia Inc in the Customer Data Platforms (CDP) category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Acquia CDP receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Acquia CDP currently has a composite score of 41.4 out of 100 (about 2.1 stars on a 5-point scale), placing it at rank #423. Scores are recalculated monthly based on the latest evidence.
Acquia CDP is owned and operated by Acquia Inc. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Acquia CDP are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.