Category: Ops/PM
Company: Asana Inc.
Asana is a marketing operations and project management platform that streamlines campaign planning and workflow automation. It serves B2C organizations of all sizes, offering features for resource management and collaboration to enhance team productivity.
Composite Score: 44.3
Rank: #228
Founded: 2008
Headquarters: San Francisco, California, United States
Target Market: B2C
Industries: Financial Services & Banking, Education, Technology & Software, Professional Services, Other
Website: https://asana.com
Asana is a marketing technology platform from Asana Inc. in the Ops/PM category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Asana receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Asana currently has a composite score of 44.3 out of 100 (about 2.2 stars on a 5-point scale), placing it at rank #228. Scores are recalculated monthly based on the latest evidence.
Asana is owned and operated by Asana Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Asana are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.