Category: Customer Data Platforms (CDP)
Company: Blueshift Inc.
Blueshift is a customer data platform that consolidates and resolves customer identities to deliver actionable insights. It enables B2B organizations of all sizes to activate data for targeted marketing campaigns across various channels. Key features include advanced segmentation and real-time analytics.
Composite Score: 42.4
Rank: #350
Founded: 2014
Headquarters: San Francisco, California, United States
Target Market: B2C
Industries: Financial Services & Banking, Media & Entertainment, Retail & E-commerce, Technology & Software, Professional Services, Energy & Utilities
Website: https://www.blueshift.com
Blueshift is a marketing technology platform from Blueshift Inc. in the Customer Data Platforms (CDP) category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Blueshift receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Blueshift currently has a composite score of 42.4 out of 100 (about 2.1 stars on a 5-point scale), placing it at rank #350. Scores are recalculated monthly based on the latest evidence.
Blueshift is owned and operated by Blueshift Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Blueshift are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.