Category: Social & Community Management
Company: Brandwatch Inc.
Brandwatch is a social media management and listening platform that enables B2C brands to monitor online conversations and analyze consumer insights. It offers advanced analytics and sentiment analysis to inform marketing strategies. Suitable for both small and large organizations across NA, EU, and APAC.
Composite Score: 38.9
Rank: #560
Founded: 2007
Headquarters: Brighton, United Kingdom
Target Market: B2C
Industries: Retail & E-commerce, Technology & Software, Media & Entertainment, Financial Services & Banking, Consumer Packaged Goods (CPG), Professional Services, Healthcare & Life Sciences, Travel & Hospitality
Website: https://brandwatch.com
Brandwatch is a marketing technology platform from Brandwatch Inc. in the Social & Community Management category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Brandwatch receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Brandwatch currently has a composite score of 38.9 out of 100 (about 1.9 stars on a 5-point scale), placing it at rank #560. Scores are recalculated monthly based on the latest evidence.
Brandwatch is owned and operated by Brandwatch Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Brandwatch are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.