Category: Social & Community Management
Company: Brandwatch Inc.
Brandwatch is a social media management and listening platform that enables B2C brands to monitor online conversations and analyze consumer insights. It offers advanced analytics and sentiment analysis to inform marketing strategies. Suitable for both small and large organizations across NA, EU, and APAC.
Founded: 2007
Headquarters: Brighton, United Kingdom
Target Market: B2C
Industries: Retail & E-commerce, Technology & Software, Media & Entertainment, Financial Services & Banking, Consumer Packaged Goods (CPG), Professional Services, Healthcare & Life Sciences, Travel & Hospitality
Website: https://brandwatch.com
Brandwatch is a social media management and listening platform that enables B2C brands to monitor online conversations and analyze consumer insights. It offers advanced analytics and sentiment analysis to inform marketing strategies. Suitable for both small and large organizat...
Its strongest capability coverage is in Engagement and community management and Social listening and monitoring.
Brandwatch primarily serves B2C brands across Retail & E-commerce, Technology & Software, Media & Entertainment and Financial Services & Banking.
Brandwatch is owned and operated by Brandwatch Inc. and was founded in 2007 headquartered in Brighton, United Kingdom. See the company profile for leadership, milestones, and acquisitions.
Brandwatch is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Social & Community Management category alongside Brandwatch, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.