Category: Retail Media Network Platforms
Company: Criteo Inc.
Criteo is a retail media network that enables B2C brands to drive online sales through targeted advertising solutions. It offers advanced personalization and dynamic retargeting capabilities, allowing businesses of all sizes to engage customers effectively across various digital channels.
Composite Score: 46.7
Rank: #119
Founded: 2005
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, Travel & Hospitality, Fashion & Apparel, Automotive, Technology & Software, Food & Beverage
Website: https://www.criteo.com
Criteo is a marketing technology platform from Criteo Inc. in the Retail Media Network Platforms category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Criteo receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Criteo currently has a composite score of 46.7 out of 100 (about 2.3 stars on a 5-point scale), placing it at rank #119. Scores are recalculated monthly based on the latest evidence.
Criteo is owned and operated by Criteo Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Criteo are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.