Category: B2B/ABM
Company: Demandbase Inc.
Demandbase is an account-based marketing platform that helps B2B enterprises optimize their go-to-market strategies. It offers capabilities like account modeling and intent data activation to enhance targeting and engagement with key accounts.
Composite Score: 54.4
Rank: #17
Founded: 2006
Target Market: B2B
Industries: Financial Services & Banking, Technology & Software, Professional Services, Manufacturing, Healthcare & Life Sciences, Retail & E-commerce, Telecommunications, Insurance
Website: https://demandbase.com
Demandbase is a marketing technology platform from Demandbase Inc. in the B2B/ABM category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Demandbase receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Demandbase currently has a composite score of 54.4 out of 100 (about 2.7 stars on a 5-point scale), placing it at rank #17. Scores are recalculated monthly based on the latest evidence.
Demandbase is owned and operated by Demandbase Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Demandbase are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.