Cross-Platform Measurement
Aggregate and measure advertising exposure and performance across TV, social, programmatic, and digital channels.
DISQO
Category: AdTech: Insights & Analytics
Company: DISQO Inc.
Learn more about our scoring methodology
DISQO provides consumer insights and measurement tools for B2C brands and agencies. It collects consented consumer data, delivers audience measurement and campaign attribution, and supports segmentation and market research.
Target Market: B2C
Key Features
AI-generated feature reference from web research · Generated 2026-06-19; citations identify available source support and do not independently verify every claim.
Incrementality and Outcomes Lift
Quantify incremental impact of campaigns on search, site visitation, bookings, and other behavioral outcomes.
Brand Lift Analysis
Measure shifts in brand metrics such as awareness, consideration, and purchase intent driven by ads.
Unified Campaign Insights Dashboard
Provide real-time views of channel, creative, partner, and audience metrics in a single interface.
Audience and Creative Diagnostics
Identify which audience segments and creative variants drive the most lift and conversions.
Expert Services and Consulting
Embed analytics experts to help interpret results, design tests, and translate insights into action.
No-Blind-Spots Data Integration
Connect disparate data sources to eliminate siloed reporting and ensure visibility across the whole campaign.
Campaign Optimization Workflows
Support iterative testing and optimization to refine channel mix, media spend, and creative allocation.
Website: https://www.disqo.com
Frequently asked questions
What is DISQO?
DISQO provides consumer insights and measurement tools for B2C brands and agencies. It collects consented consumer data, delivers audience measurement and campaign attribution, and supports segmentation and market research.
What is DISQO known for?
DISQO is best known for Human-first consumer insights combining survey answers with behavioral data across mobile, social, and CTV, Cross-platform measurement and brand-lift analytics that remove blind spots across TV, social, and streaming and AI-driven panel and fraud-detection capabilities delivering high-quality, privacy-conscious audience profiling.
Who is DISQO for?
DISQO primarily serves B2C brands.
Who makes DISQO?
DISQO is owned and operated by DISQO Inc.. See the company profile for leadership, milestones, and acquisitions.
How is DISQO evaluated?
DISQO is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
What are alternatives to DISQO?
The alternatives page lists sibling platforms in the AdTech: Insights & Analytics category alongside DISQO, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.