Category: B2B/ABM
Company: Salesloft
Drift is an account-based marketing and sales engagement platform designed for B2B enterprises. It provides capabilities such as intent data activation and account-level attribution, enabling effective targeting and engagement with key accounts.
Founded: 2015
Target Market: B2B
Industries: Technology & Software, Financial Services & Banking, Professional Services, Healthcare & Life Sciences, Retail & E-commerce, Education, Media & Entertainment, Other
Website: https://drift.com
Drift is an account-based marketing and sales engagement platform designed for B2B enterprises. It provides capabilities such as intent data activation and account-level attribution, enabling effective targeting and engagement with key accounts.
Drift is best known for Renowned for its innovative conversational marketing tools that enhance customer engagement in real-time., Leads the market with advanced bot automation capabilities that streamline sales processes and improve lead conversion. and Recognized for its seamless integration with various CRM and marketing platforms, optimizing workflows for businesses..
Drift primarily serves B2B organizations across Technology & Software, Financial Services & Banking, Professional Services and Healthcare & Life Sciences.
Drift is owned and operated by Salesloft and was founded in 2015. See the company profile for leadership, milestones, and acquisitions.
Drift is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the B2B/ABM category alongside Drift, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.