Category: B2B/ABM
Company: Salesloft
Drift is an account-based marketing and sales engagement platform designed for B2B enterprises. It provides capabilities such as intent data activation and account-level attribution, enabling effective targeting and engagement with key accounts.
Composite Score: 47.1
Rank: #103
Founded: 2015
Target Market: B2B
Industries: Technology & Software, Financial Services & Banking, Professional Services, Healthcare & Life Sciences, Retail & E-commerce, Education, Media & Entertainment, Other
Website: https://drift.com
Drift is a marketing technology platform from Salesloft in the B2B/ABM category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Drift receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Drift currently has a composite score of 47.1 out of 100 (about 2.4 stars on a 5-point scale), placing it at rank #103. Scores are recalculated monthly based on the latest evidence.
Drift is owned and operated by Salesloft. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Drift are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.