Category: Customer Data Platforms (CDP)
Company: FirstHive Inc.
FirstHive is a customer data platform that consolidates data from various sources to create unified customer profiles. It serves B2B organizations of all sizes, offering capabilities in identity resolution and data activation for targeted marketing efforts.
Composite Score: 35.7
Rank: #724
Target Market: B2C
Industries: Financial Services & Banking, Insurance, Retail & E-commerce, Healthcare & Life Sciences, Technology & Software, Consumer Packaged Goods (CPG), Media & Entertainment, Other
Website: https://www.firsthive.com/
FirstHive is a marketing technology platform from FirstHive Inc. in the Customer Data Platforms (CDP) category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
FirstHive receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
FirstHive currently has a composite score of 35.7 out of 100 (about 1.8 stars on a 5-point scale), placing it at rank #724. Scores are recalculated monthly based on the latest evidence.
FirstHive is owned and operated by FirstHive Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to FirstHive are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.