Category: Analytics & Reporting
Company: Fullstory Inc.
Fullstory is a digital experience analytics platform that helps B2C businesses understand user interactions on their websites and apps. It provides session replay, heatmaps, and conversion funnel analysis to identify user behavior and optimize experiences. Suitable for organizations of all sizes.
Composite Score: 40.0
Rank: #494
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Travel & Hospitality, Telecommunications, Professional Services
Website: https://www.fullstory.com/
Fullstory is a marketing technology platform from Fullstory Inc. in the Analytics & Reporting category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Fullstory receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Fullstory currently has a composite score of 40.0 out of 100 (about 2.0 stars on a 5-point scale), placing it at rank #494. Scores are recalculated monthly based on the latest evidence.
Fullstory is owned and operated by Fullstory Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Fullstory are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.