Category: Analytics & Reporting
Company: Contentsquare Inc
Heap is an analytics platform that automates event tracking and provides insights into user behavior across digital products. It serves both B2B and B2C organizations, enabling them to analyze customer journeys and optimize conversion rates.
Founded: 2013
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Education, Professional Services, Other
Website: https://heap.io
Heap is an analytics platform that automates event tracking and provides insights into user behavior across digital products. It serves both B2B and B2C organizations, enabling them to analyze customer journeys and optimize conversion rates.
Heap primarily serves B2C brands across Retail & E-commerce, Financial Services & Banking, Technology & Software and Media & Entertainment.
Heap is owned and operated by Contentsquare Inc and was founded in 2013. See the company profile for leadership, milestones, and acquisitions.
Heap is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Analytics & Reporting category alongside Heap, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.