Automatic Event Tracking
Captures all user interactions automatically without requiring engineering resources.
Heap
Category: Analytics & Reporting
Company: Contentsquare Inc
Learn more about our scoring methodology
Heap is an analytics platform that automates event tracking and provides insights into user behavior across digital products. It serves both B2B and B2C organizations, enabling them to analyze customer journeys and optimize conversion rates.
Founded: 2013
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Education, Professional Services, Other
Key Features
AI-generated feature reference from web research · Generated 2025-11-22; citations identify available source support and do not independently verify every claim.
Retroactive Analysis
Analyze historical user behavior data retroactively to uncover insights and trends.
Session Replay Integration
Provides full context of user actions through recorded sessions for deeper analysis.
Data Science Insights
Identifies friction points and opportunities using advanced data science algorithms.
Comprehensive User Profiles
Unifies user data across platforms into actionable profiles for targeted optimizations.
Extensive Integrations
Supports over 100 integrations to connect with existing tools and platforms seamlessly.
User Journey Insights
Tracks and visualizes complete customer journeys to enhance conversion and retention efforts.
Website: https://heap.io
Frequently asked questions
What is Heap?
Heap is an analytics platform that automates event tracking and provides insights into user behavior across digital products. It serves both B2B and B2C organizations, enabling them to analyze customer journeys and optimize conversion rates.
Who is Heap for?
Heap primarily serves B2C brands across Retail & E-commerce, Financial Services & Banking, Technology & Software and Media & Entertainment.
Who makes Heap?
Heap is owned and operated by Contentsquare Inc and was founded in 2013. See the company profile for leadership, milestones, and acquisitions.
How is Heap evaluated?
Heap is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
What are alternatives to Heap?
The alternatives page lists sibling platforms in the Analytics & Reporting category alongside Heap, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.