Category: Performance Marketing & Automation
Company: Klaviyo Inc.
Klaviyo Marketing is a marketing automation platform designed for B2C businesses of all sizes. It offers advanced campaign automation, A/B testing, and multi-channel support including email and SMS. The platform leverages AI for real-time engagement and analytics to optimize marketing efforts.
Composite Score: 56.7
Rank: #9
Founded: 2012
Target Market: B2C
Industries: Retail & E-commerce, Food & Beverage, Professional Services, Fashion & Apparel
Website: https://klaviyo.com
Klaviyo Marketing is a marketing technology platform from Klaviyo Inc. in the Performance Marketing & Automation category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Klaviyo Marketing receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Klaviyo Marketing currently has a composite score of 56.7 out of 100 (about 2.8 stars on a 5-point scale), placing it at rank #9. Scores are recalculated monthly based on the latest evidence.
Klaviyo Marketing is owned and operated by Klaviyo Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Klaviyo Marketing are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.