Spherical Data Collaboration
Connect, enrich, and activate audience data across multiple sources for enhanced advertising performance
Lotame
Category: AdTech: DMPs & Consumer Intelligence
Company: Lotame Inc.
Explore alternatives to Lotame
Learn more about our scoring methodology
Lotame powers Curation, Data Collaboration, and Addressable Audiences to help marketers connect, enrich, and activate data for smarter advertising.
Target Market: B2C
Industries: Automotive, Travel & Hospitality, Retail & E-commerce, Media & Entertainment, Technology & Software, Consumer Packaged Goods (CPG), Financial Services & Banking, Other
Key Features
AI-generated feature reference from web research · Generated 2026-05-06; citations identify available source support and do not independently verify every claim.
Identity Resolution & Activation
Safeguard addressable advertising through advanced identity resolution capabilities for accurate targeting
Audience Enrichment
Expand target audiences using trusted partner data for more effective marketing strategies
CTV Targeting
Deliver impactful video ads to existing and prospective customers in the growing CTV market
Data Empowered Curated Marketplaces
Leverage private marketplaces to streamline advertising without operational complexities
Audience Creation & Modeling
Utilize AI and machine learning to create lookalike audiences for enhanced prospecting
Collaboration for Insights & Targeting
Facilitate privacy-safe collaboration between data providers and media owners for optimal targeting
Extensive Partner Integrations
Access over 100 connections to seamlessly integrate with chosen partners across adtech and media
Website: https://www.lotame.com
Frequently asked questions
What is Lotame?
Lotame powers Curation, Data Collaboration, and Addressable Audiences to help marketers connect, enrich, and activate data for smarter advertising.
What is Lotame known for?
Lotame is best known for Specializes in data collaboration, enabling marketers to connect and enrich data for targeted advertising., Offers robust solutions for addressable audiences, enhancing the effectiveness of digital marketing campaigns. and Recognized for its innovative Curation platform that streamlines data management and activation for advertisers.. Its strongest capability coverage is in Granular Audience Segmentation & Lookalike Modeling and Seamless Integration with Ad Tech Ecosystem.
Who is Lotame for?
Lotame primarily serves B2C brands across Automotive, Travel & Hospitality, Retail & E-commerce and Media & Entertainment.
Who makes Lotame?
Lotame is owned and operated by Lotame Inc.. See the company profile for leadership, milestones, and acquisitions.
How is Lotame evaluated?
Lotame is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
What are alternatives to Lotame?
The alternatives page lists sibling platforms in the AdTech: DMPs & Consumer Intelligence category alongside Lotame, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.