Category: Performance Marketing & Automation
Company: Adobe Inc.
Marketo is a marketing automation platform designed for enterprise B2B companies, offering lead management and campaign automation. Key features include A/B testing for optimization and a journey builder with real-time triggers to enhance customer engagement.
Composite Score: 41.2
Rank: #437
Founded: 2006
Target Market: B2B
Industries: Retail & E-commerce, Technology & Software, Financial Services & Banking, Healthcare & Life Sciences, Manufacturing, Professional Services, Media & Entertainment, Education
Website: https://marketo.com
Marketo is a marketing technology platform from Adobe Inc. in the Performance Marketing & Automation category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Marketo receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Marketo currently has a composite score of 41.2 out of 100 (about 2.1 stars on a 5-point scale), placing it at rank #437. Scores are recalculated monthly based on the latest evidence.
Marketo is owned and operated by Adobe Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Marketo are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.