Category: Performance Marketing & Automation
Company: Adobe Inc.
Marketo is a marketing automation platform designed for enterprise B2B companies, offering lead management and campaign automation. Key features include A/B testing for optimization and a journey builder with real-time triggers to enhance customer engagement.
Composite Score: 38.7
Rank: #246
Founded: 2006
Target Market: B2B
Industries: Retail & E-commerce, Technology & Software, Financial Services & Banking, Healthcare & Life Sciences, Manufacturing, Professional Services, Media & Entertainment, Education
Website: https://marketo.com