Top 10 Marketo Alternatives

Ranked alternatives to Marketo in the Performance Marketing & Automation category, based on composite scoring.

  1. Klaviyo Marketing — Stronger in GenAI content creation (text, images, video) and Multi-channel distribution, overall composite +16.8.
  2. Customer.io — Stronger in Data connectors and Journey builder & real-time triggers, overall composite +9.8.
  3. Iterable — Stronger in Journey builder & real-time triggers and Data connectors, overall composite +9.7.
  4. Intuit Mailchimp — Stronger in Multi-channel distribution and A/B testing & experimentation, overall composite +9.5.
  5. Bloomreach Engagement — Stronger in Multi-channel distribution and A/B testing & experimentation, overall composite +8.0.
  6. Adobe Campaign — Stronger in Multi-channel distribution and Collaboration tools, overall composite +4.1.
  7. CleverTap — Stronger in A/B testing & experimentation and Data connectors, overall composite +4.0.
  8. SALESmanago — Stronger in Multi-channel distribution and Journey builder & real-time triggers, overall composite +3.8.
  9. Semrush — Stronger in Multi-channel distribution, overall composite +3.5.
  10. Wunderkind — Stronger in Journey builder & real-time triggers and Multi-channel distribution, overall composite +1.2.