Category: Analytics & Reporting
Company: Matomo Inc.
Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
Target Market: B2B
Website: https://matomo.org
Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
Matomo primarily serves B2B organizations.
Matomo is owned and operated by Matomo Inc.. See the company profile for leadership, milestones, and acquisitions.
Matomo is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Analytics & Reporting category alongside Matomo, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.